South Korean direct seller Atomy’s China subsidiary announced the official opening of “Vision Park,” a comprehensive brand experience center in Yantai, Shandong Province, China.
Vision Park is expected to serve as a key hub for delivering an enhanced brand experience to members and consumers worldwide, including across Atomy’s 28 global subsidiaries, while strengthening global business connections.
Approximately 1,000 people attended the opening ceremony, including Atomy Chairman Han-Gill Park, officials from the Consulate General of the Republic of Korea in Qingdao and local Chinese government authorities, representatives from key business partners, including Kolmar Holdings Vice Chairman Sang-Hyun Yoon, and Atomy members from Korea and China.
Vision Park spans four floors dedicated to exhibitions and hands-on experiences, health and beauty consultations, education and seminars, and smart farming. The facility features exhibition spaces introducing Atomy’s products and brand philosophy, a retail shop, beauty classes, a space showcasing stories from members around the world, and a smart farm where visitors can experience environmentally friendly agricultural technologies.
Through these facilities, consumers can directly experience Atomy’s history, products and corporate culture, enhancing their understanding of and engagement with the brand. By bringing brand experiences, education, consultation and community functions together in one location, Atomy plans to establish Vision Park as a global business hub attracting visitors from around the world.
At the opening ceremony, Yin Xirui, Secretary of the Yantai High-Tech Industrial Development Zone, said, “Vision Park will serve as a strategic base for strengthening industrial cooperation between Atomy and China while enhancing the company’s business competitiveness in the Chinese market.” Ryu Chang-soo, Consul General of the Republic of Korea in Qingdao, said, “Atomy’s innovative technologies and distribution capabilities are expected to contribute to revitalizing China’s domestic economy and advancing the development of local industries.”
Since its establishment in 2020, Atomy China has continued to grow, recording cumulative sales of approximately USD 1.49 billion through 2025. The company aims to achieve annual sales of USD 750 million by 2030. As of September 2026, Atomy operates 28 subsidiaries worldwide, including in the United States.
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