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Arbonne Names Jorden Bell as its Chief Marketing Officer

April 11, 2022 Leave a Comment

Jorden Bell
Jorden Bell

Arbonne announced the appointment of Jorden Bell as its Chief Marketing Officer.

Bell was formerly the Chief Brand Officer of fashion and lifestyle brand Stella & Dot. She brings over fifteen years of leadership and strategic branding experience to this role with Arbonne.

Arbonne’s CEO Tyler Whitehead said, “We are pleased to have a marketing executive and professional like Jorden joining our C-Suite team at Arbonne. She has been highly influential and a creative leader at the intersection of digital commerce and direct selling. We are confident she will be a wonderful addition as we empower Arbonne clients, customers, and consultants to share our brand into the future.”

As Arbonne’s new Chief Marketing Officer, Jordan Bell will lead the marketing organization, creative strategy development and innovation supporting the company’s independent consultants around the globe. She will lead the strategy for long-term creative and marketing expansion opportunities for Arbonne consultants worldwide in geographic, demographic and digital frontiers. She will be based at Arbonne’s headquarters in Irvine, CA and report directly to CEO Tyler Whitehead.

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This Month in History

On June 9, 2017, The Body Shop’s owner L’Oreal announced it had received an offer from Natura Cosméticos to acquire The Body Shop. The proposed transaction would value The Body Shop at EUR 1.0 billion.

This acquisition was completed in September in the same year and The Body Shop joined the Natura group.

The Body Shop, the iconic brand focusing on innovative, nature-inspired products, was founded in 1976 by Anita Roddick in England. It was acquired by L’Oreal in 2006.

In 2020, The Body Shop increased its revenue by 32% within the Natura group. Its 2021 revenue increase was 9%.

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