Amway officially celebrated the grand opening of its newest market, Amway Uzbekistan, opening a new chapter in the company’s expansion in Central Asia.
Operations officially commenced in Uzbekistan on September 1, 2026, bringing Amway’s science-backed nutrition, beauty, personal care, and home care products and solutions directly to local Amway Business Owners and their customers.
Uzbekistan is home to more than 38 million people, representing one of the largest and most dynamic economies in Central Asia. Boasting a rapidly growing entrepreneurial population, the country represents a strong opportunity to bring wellness products and solutions to more people, empowering them to achieve optimal nutrition and supporting their healthspan – the number of years we live an active, independent life. To support this launch, Amway has established a dedicated local presence in Tashkent that will help drive seamless regional service and long-term operational success.
“Welcoming Uzbekistan to the global Amway family is a proud milestone for our company as we accelerate our reach across Central Asia,” said Michael Nelson, Amway President and Chief Executive Officer. “This vibrant, rapidly growing market represents a powerful intersection of thriving entrepreneurship and a deep desire for health and wellness solutions. By establishing an infrastructure, including physical presence and local logistics, we look forward to introducing Amway’s world-class, science-based products to the market.”
The launch in Uzbekistan is the latest milestone in Amway’s purposeful, long-term expansion in the region. This strategy follows successful market entries in Mongolia in December 2024 and Kyrgyzstan in September 2025. By establishing physical operations, local logistics, and regional infrastructure, Amway is investing directly in Uzbekistan’s economic development, creating local jobs, and fostering sustainable entrepreneurship.
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