Rodan + Fields announced its simplified business model to unlock growth and reach new customers.
Starting September 1, Rodan + Fields will move away from the multi-level direct selling model to streamline the customer and Consultant experience. This new model, which will be supported by a broader array of marketing and advertising across traditional channels and social media to complement Consultants’ advocacy, will better position R+F to meet customers where they are discovering and buying beauty products.
When this new model takes effect on September 1:
- R+F Consultants will begin participating in the new Affiliate program, which will only be available for existing R+F Consultants.
- Under the new Affiliate program, existing R+F Consultants who continue to sell R+F products will receive increased commissions on customer sales and product discounts, resulting in over 90% of current R+F Consultants having a higher earning potential based on their current sales performance.
- Recruitment and commissions Consultants receive through product sales by those they have recruited will no longer be a component of R+F’s model, resulting in a simplified Consultant experience.
- Customers will find it easier to browse, discover, and engage with the R+F brand across its digital channels, and continue to benefit from the incredible passion and knowledge of the R+F Consultant base.
Dimitri Haloulos, CEO of R+F, said, “We are confident these changes will enable us to meaningfully expand the lives we can impact and—importantly—allow us to continue to provide our passionate Consultants with a modern and meaningful earning opportunity.”
As a part of the evolution of its business model, R+F has reorganized its corporate structure which resulted in the elimination of approximately 100 roles.
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