The Beachbody Company (BODI) announced it will give consumers the ability to purchase its most popular fitness and nutrition programs without a subscription. In order to meet the latent demand for access to its most popular fitness and nutrition programs – including P90X, 21 DAY FIX, LIIFT4 and BODi’s popular nutrition programs such as PORTION FIX and 2B MINDSET – the Company’s extensive catalog of branded programs will be available for purchase individually to all consumers.
BODi offers more than 134 renowned digital programs in every major fitness genre that will gradually become available for individual purchase over the coming months. This new model is similar to the Company’s highly successful legacy DVD offers and will complement its successful subscription business.
“We know there is a great deal of latent demand for BODi’s programs, and this announcement provides an opportunity to introduce more people to the power of our approach and offerings,” said Carl Daikeler, BODi’s Co-Founder and Chief Executive Officer. “Once people experience the quality of our programs, we believe that upgrading to a BODi subscription, which unlocks access to our entire library of content, will be a natural next step in their fitness evolution with us. This is a big opportunity, and no other platform has the capability and library to do this.”
Daikeler continued, “We want to serve people with a flexible business model that allows them to consume our content and achieve outcomes in whatever way works best for them. Whether it’s one program at a time or as a subscription. This allows us to interact with the customer in a richer way to help them get more results and try more programs and nutritional supplements. Moreover, with the capability of offering our customers access to an extensive library of over 134 branded programs, we have a competitive moat that no other company can match,” added Daikeler.
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