Mannatech announced its continued expansion into the ASEAN region, with the official launch into the Thailand market.
This opening will bring Mannatech’s global presence to 26 markets.
Al Bala, President and CEO of Mannatech, said, “As part of our vision to help people across the globe to live happier, healthier lives by delivering innovative wellness solutions, we are thrilled at the prospect of bringing our innovative product line to the people of Thailand. The expansion of Mannatech into Thailand will present an exciting opportunity for the company. As a global leader in the health and wellness industry, this expansion will help us continue to grow and reach more individuals around the world.”
Thailand is regarded as a market with high potential, with a population of 70 million, a direct sales market of about USD $3.1 billion and dietary supplement market of USD $3.9 billion in 2020. Mannatech’s entry into Thailand is expected to serve as the bridgehead for pioneering the Southeast Asian market. You can read more about Thailand and the Thai direct selling industry here.
“In 2023, Mannatech is expected to enter the Thai market and create a new growth engine,” said Roh Jae-hong, General Manager of Mannatech Korea. “Mannatech has been exporting domestically developed products to overseas branches in Japan, China, and Australia, so we have the confidence that our products and business capabilities will work overseas as well.”
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