Zinzino announces expanding its business into Taiwan as a strategic part of the company’s mission towards global expansion.
Having carrying out multiple market establishment processes in recent years, company said it has learned the importance of ensuring thorough preparatory work and adapting to the local conditions in each market. Thus, it has prepared for this launch for several years.
Profitable growth is an important business strategy for Zinzino. During 2020 the company sales target was exceeded showing excellent sales growth and a strong EBITA performance. Overall sales grew to 1.139 billion SEK from 771 million in 2019.
“We are very pleased with our consistent, strong growth profile as it provides us with economies of scale and increased profitability. This latest launch is yet another logical next step to maintain continued good profits moving forward. Taiwan is a dynamic, mature market for this industry with a substantial part of the population already familiar with and involved in direct sales”, says CEO Dag Bergheim Pettersen.
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