Zinzino announced the launch of its business in Turkey, as a strategic next step in the company’s global expansion plan.
Zinzino said this launch happened after several years of preparing as the company has learned the importance of thorough preparatory work and a solid focus on adapting to local conditions in each market.
“In the face of very difficult times, offering hope is essential. We want to open up new opportunities for the people of Turkey, and support those affected by the earthquake. With our launch in Turkey, we can humbly offer a platform for direct selling entrepreneurs looking to make a living in the wake of the staggering unemployment rates that have followed this devastating situation. Zinzino’ s robust and long-term business model with a sustainable, customer-centric approach will send our Turkish distributors well on their way to success in a market that has already favored direct sales for decades. Together we can create a brighter future,” comments Dag Bergheim Pettersen, CEO at Zinzino.
According to the WFDSA’s report, the volume of retail sales generated by direct sellers in Turkey has increased by 24% since 2020 and over 1.3 million individuals are estimated to be involved in direct sales on a full- or part-time basis. With a population of 85 million and a unique geographical location where east meets west, the Turkish market is an ideal breeding ground for direct sellers. Several other factors pave the way for direct sellers’ success in Turkey, including a very fast and reliable internet and GSM infrastructure, an efficient banking system with a wide, integrated ATM network, developed logistics and delivery networks.
Zinzino maintains its high growth ambitions and is expecting to reach 1 million customers by the year 2025 and 20 million by 2035. With the launch in Turkey, Zinzino will be operating in more than 100 markets while keeping its focus on further global expansion.
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