Zinzino has acquired the rights to US/UK-based direct selling company Valentus Global’s distributor database and associated customer records, inventory, and IP rights via an asset purchase. This is another strategically important step in Zinzino’s growth plans, the company said.
Valentus Global Inc. is a direct selling company based in Delaware, USA, with most of its operations and sales in Europe. The brand portfolio offers a range of innovative products in wellness, nutrition, and health.
A visionary mindset, tech-first perspective, test-based diet with cellular-level nutrition, and a strong position to capitalize on current trends will shape the foundation of the partnership with Valentus Global. Following the acquisitions of VMA Life in 2020, Enhanzz in 2022, Xelliss and ACN in 2024, as well as the asset acquisition of US-based Zurvita in early 2025, Zinzino has been looking for further strong investments to maintain its sustainable, profitable growth, strengthen its distribution power, expand into new markets and leverage the product portfolio in new consumer areas.
“Personalised advice and tailored solutions are the future, and not just in health and wellness,” said Dag Bergheim Pettersen, CEO of Zinzino.
Zinzino acquires Valentus Global’s distributor organization, customer base, inventory, and IP rights to the product portfolio. The business, which last year had sales of over SEK 50 million, mainly distributed in Europe and North America. The merger is expected to create strong growth through the synergies that arise in the joint networks, and profitability will thus be able to develop very well using Zinzino’s existing technical platform and organization.
Zinzino will pay a total purchase price of SEK 20 million at closing, of which approximately SEK 10 million is the estimated value of the inventory. The purchase price is paid in cash and financed with its own cash.
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