The 18th WFDSA World Congress will take place October 19 to 21, 2026, at the Inspire Entertainment Resort in Incheon, South Korea. The World Congress is being held in Northeast Asia for the first time, underscoring Korea’s prominence and leadership in the industry.
Organized by the World Federation of Direct Selling Associations (WFDSA), the global representative for the direct selling industry in over 55 markets around the world, the triennial Congress brings together CEOs of leading direct selling companies, national Direct Selling Associations (DSAs), senior policymakers, academics, and stakeholder organizations from around the world to shape the future direction of the industry and discuss emerging global trends including AI, workforce development skills, and regulatory frameworks. Since its inaugural event in Montreal, Canada, in 1972, the Congress has been hosted in major global cities including Berlin, Sydney, London, Paris, and Dubai.
Ahead of the Congress, key stakeholders gathered on February 11 at the Hotel Riviera in Seoul during the 2026 Annual General Meeting of the Korea Direct Selling Association (KDSA).
The WFDSA World Congress 2026 will focus on the strategic global issues affecting the industry as well as the growing influence of Korea in direct selling, culture and innovation. From K-beauty to K-food, interactive experience zones will offer participants opportunities to engage directly with Korean culture and products. Programs linked to major attractions in Incheon, including areas surrounding Inspire Resort and the historic Open Port Area, are also scheduled in collaboration with the Incheon Tourism Organization.
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