The Vorwerk Group reported record sales of 3.4 billion Euros in 2021, continuing its growth course.
The positive effects from the “Strategy 2025” and the performance of the Vorwerk direct sales system were already reflected in an extraordinarily successful annual result in 2020. The company managed to further increase its sales by another 6.4% in 2021.
This success was driven in particular by the worldwide growth of Thermomix and Kobold sales by currently more than 100,000 advisors, the company reported. In 2021, sales in the Thermomix division increased by 7.1% to EUR 1.7 billion in its 50th anniversary year. The Kobold division also developed positively and, with sales growth of 16.5% to EUR 819 million.
Also in 2021, individual market presences that had previously performed below expectations were consolidated in 2021. For example, JAFRA Cosmetics was sold to Betterware de Mexico, thereby accelerating the further positive development of JAFRA in the North and Latin American core market. In the area of product brands, the copany decided to discontinue the active marketing of the Temial tea machine that was launched in 2018.
Dr. Thomas Stoffmehl, Speaker of the Executive Board of the Vorwerk Group, said, “The positive business development in 2021 is once again impressive proof of the attractiveness and strength of people-based direct sales at Vorwerk and a sustainable basis for our success. Many new advisors have joined Vorwerk – and this growth in salesforce corresponds directly with the growth in sales. Accordingly, the development and support of our sales force was and is a central element of our activities.”
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