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USANA’s New Products and Health Professional Advisory Council

August 29, 2025 Leave a Comment

USANA announced innovative new products, significant ingredient reformulations and upgrades, and refreshed packaging. The company also introduced its Health Professional Advisory Council, which will transform the way the company delivers the best health products to millions around the world.

All USANA’s new and updated products will be available to shop in the coming weeks.

“We are very excited to bring these new and upgraded products to our Brand Partners,” said USANA President and CEO Jim Brown. “Our R&D and product teams are constantly revealing new ingredients and delivery systems to make our products even more effective. What we shared at our Global Convention marks one of the biggest rollouts we’ve ever had. I think our Brand Partners will be thrilled with what we’ve done with our Nutritionals line and our enhanced Celavive Cellular Skincare.”

USANA’s new, reformulated, and rebranded products:

  • New products
    • Circulate+
    • Core Aminos
    • Marine Collagen Peptides
    • Celavive Bi-Phase Makeup Remover
    • Celavive Contouring Face & Neck Crème
    • Celavive Triple Action Eye Cream
  • Reformulated products
    • BiOmega
    • CellSentials
    • HealthPak
    • Proflavanol C100 & C200
    • Celavive Perfecting Toner
    • Celavive Vitalizing Serum
  • Rebranded Products
    • Celavive Creamy Foam Cleanser
    • Celavive Conditioning Makeup Remover
    • Celavive Protective Day Cream SPF 30
    • Celavive Protective Day Lotion SPF 30

Health Professional Advisory Council

USANA’s new Health Professional Advisory Council unites industry-leading experts with diverse specialties and market expertise. These dynamic Brand Partners will serve as USANA ambassadors, adding credibility and fresh perspectives to help share the science—and passion—behind every USANA product.

“This is truly a special time to be a part of the USANA family,” said Brent Neidig, USANA’s chief commercial officer. “From our new launches and cutting-edge reformulations and upgrades to our Health Professional Advisory Council, our Brand Partners have the tools to not only reshape their lives, but the lives of those around them and around the world.”

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