Members of the U.S. Direct Selling Association (DSA) re-elected officers and elected Association’s Board of Directors.
The board officers will each serve one-year terms in their elected positions, and directors will each serve three-year terms.
Officers and Directors are recognized industry leaders who are committed to lead and direct the affairs of the Association.
“DSA is honored and thankful that this talented group of company executives will work as part of Association leadership on behalf of all of direct selling,” said Joseph N. Mariano, DSA president.
OFFICERS (for one-year term):
• Chairman: Danny Lee, President & Chief Executive Officer, 4Life
• Vice Chairman: Cindy Monroe, Founder, Thirty-One Gifts
• Vice Chairman: Joni Rogers-Kante, Founder & Chief Executive Officer, SeneGence
• Treasurer: David Merriman, Executive Vice President, ACN
• Immediate Past Chairman: Kevin Guest, Executive Chairman, USANA
• Past Chairman: Ryan Napierski, President, Nu Skin
DIRECTORS (for terms expiring in 2024):
• Jill Blashack Strahan, Founder & Chief Executive Officer, Tastefully Simple
• Marjorie Fine, Director of Shaklee Corporation, Shaklee
• Paulo Moledo, Chief Executive Officer, Hy Cite Enterprises
• Ryan Montgomery, Chief Executive Officer, Reliv International
• Nathan Moore, President, Global Sales & Marketing, Mary Kay
• Ryan Reigle, President & Chief Executive Officer, Regal Ware
• Andrew Schmidt, Managing Director – Amway
DIRECTORS (for terms expiring in 2025):
• Nancy Bogart, Founder & Chief Executive Officer, Jordan Essentials
• Jonathan Gelfand, Executive Vice President, Business and Legal Affairs, BODi
• Jason Groves, Chief Legal Officer, Medifast
• Asma Ishaq, Chief Executive Officer, Modere
• Randall Popelka, Vice President, Global Government Affairs, Herbalife
• Ben Riley, President, Young Living
• Mark Stastny, Chief Marketing Officer, Scentsy
• Connie Tang, Executive VP and Chief Global Growth & Customer Experience Officer, Nu Skin
DIRECTORS (for terms expiring in 2026):
• Marc Ashley, President & COO, Market America
• Al Bala, CEO & President, Mannatech
• Steve Fife, President & CEO, LifeVantage
• Dimitri Haloulos, CEO, Rodan+Fields
• J. Andrew Law, Deputy General Counsel, Melaleuca
• Heidi Leist, Founder & CEO, Lemongrass
• Liza Maldonado, Head of US Direct Selling, The Avon Company
• Ben Rogers, EVP & General Counsel, Primerica
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