Sunrider announced that its Dr. Chen UrbanShield Nourishing Serum has been named Hydrating Serum of the Year at the 2025 Beauty Innovation Awards.
This is a prestigious program recognizing the most groundbreaking products, companies, and services in the global beauty industry.
An independent platform, the Beauty Innovation Awards celebrate forward-thinking brands shaping the future of skincare, makeup, haircare, and personal care. Winners are recognized globally for advancing beauty through creativity, efficacy, and conscious innovation.
Submissions are rigorously evaluated by an independent panel of industry experts, beauty editors, influencers, and brand strategists. Each entry is judged on the following criteria: innovation, performance, functionality, aesthetics, and impact, ensuring winners set a new standard of excellence.
Created under the guidance of renowned herbalist and Sunrider® founder Dr. Tei-Fu Chen, UrbanShield Nourishing Serum stood out for its advanced, plant-powered formula that delivers deep hydration and defends the skin’s appearance against daily environmental stressors like pollution and sunlight.
“Dr. Chen UrbanShield Nourishing Serum embodies Sunrider’s commitment to innovation, beauty, and wellness,” said Sunny Beutler, Sunrider CEO. “We are thrilled to be recognized by the Beauty Innovation Awards for a formula that not only hydrates and protects the skin’s appearance but also empowers our customers to face each day with confidence.”
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