Mannatech announced the appointment of Steven Lee Elder as the company’s new Senior Vice President of Sales and Marketing. With his extensive experience and proven track record in driving revenue growth, Elder will play a pivotal role in advancing Mannatech’s sales and marketing strategies, the company said.
As the Senior Vice President of Sales and Marketing, Elder will lead the development and execution of Mannatech’s global sales and marketing initiatives, focusing on expanding the company’s reach, strengthening its brand presence, and driving sales growth across its diverse product portfolio.
Elder brings over 15 years of experience in executive leadership positions in direct selling and other consumer focused industries. Prior to joining Mannatech, he held executive positions at direct selling companies like Pure Haven and Xyngular, where he spearheaded numerous successful initiatives that drove revenue growth and market expansion.
“We are delighted to welcome Steve to the Mannatech family as our Senior Vice President of Sales and Marketing,” said Landen Fredrick, President and Chief Operating Officer of Mannatech. “His extensive knowledge of the industry, combined with his strong leadership skills, will undoubtedly propel our company to new heights. We are confident that his strategic insights and associate-centric approach will accelerate our growth and help us achieve our long-term objectives.”
In his new role, Elder will collaborate closely with the executive team and regional leaders to drive sales effectiveness, enhance associate and customer engagement, and foster a culture of innovation within Mannatech. He will also leverage his expertise to identify new market opportunities, optimize sales processes, and strengthen the company’s overall competitive position.
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