Partner.Co announced the appointment of Yiru Zhou as Area President of China & Japan.
Born in China and trilingual in Mandarin, Japanese and English, Yiru earned his bachelor’s degree in economics from Kokugakuin University in Tokyo, Japan and currently lives in Utah with his wife and children.
Over the course of his career, Yiru worked in customer service, international development, regulatory affairs and sales. Having a strong foundation across the industry has allowed Yiru to approach his previous positions from a holistic point of view, knowing that it takes many different areas working in concert to make a successful company.
In his role at Partner.Co, Yiru is excited to help create a strong foundation to grow the Greater China and Japan markets, and unify them under Partner.Co’s vision and mission.
Yiru’s combination of skills — being able to drive sales while still maintaining a bigger picture outlook that drives larger-picture decisions — that we saw and knew we needed to bring him on board, especially considering the record-setting year that he set with his previous company, breaking a five-year record for sales for the company in Asia. His immediate goal upon joining Partner.Co is to begin crafting a long-term, sustainable strategic plan tailored for Greater China and Japan in order to advance the company’s mission and vision across markets.
“It was clear in speaking with Yiru that he fully resonates with Partner.Co’s ethos, which is something that is incredibly important to everyone here as we look not only to build the business but build the culture of our company and bring our vision to life around the world,” said John Wadsworth, Chief Brand Partner Officer.
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