Written by Greg Fink, Sr. Vice President of Sales at Inovara. With an extensive experience in the direct sales, gig and social selling industries, Greg helps direct selling businesses realize ROI through AI adoption. ………………… The next phase of AI in direct selling is agents wired into daily operations. They take the busy work, they cut response times to minutes, and when corporate sets the rules properly, they hand independent sellers an … [Read More...] about From Experiments to Agentic Workflows
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Previous Articles on The World of Direct Selling
Leadership Unplugged: Anna Malmhake, CEO of Oriflame Cosmetics
We have Anna Malmhake in this part of “Leadership Unplugged”. Anna began her journey with Oriflame Cosmetics as a Board Member. Then in June 2023, she was appointed as the company’s Chief Executive … [Read More...] about Leadership Unplugged: Anna Malmhake, CEO of Oriflame Cosmetics
Vorwerk’s €3.6B Success Story in Direct Sales 🔒
Some say direct selling is not a business that can be sustained for many years, and some others claim it is not the 21st century’s selling model. One of the best answers to these is Vorwerk, the … [Read More...] about Vorwerk’s €3.6B Success Story in Direct Sales 🔒
The Now & Future of Executive Leadership
Written by Kate Gardner. Kate is Co-Founder of theJuice, Managing Partner of GardnerCo, and Co-Founder of C3 Executive Search. A respected direct selling executive and advisor for close to 50 years, … [Read More...] about The Now & Future of Executive Leadership
Germany: A Key European Growth Market for Direct Selling Companies 🔒
Written by the German Direct Selling Association (Bundesverband Direktvertrieb Deutschland e. V. - BDD). ………………… With €21.24 billion in annual sales, more than 900,000 sales partners and a central … [Read More...] about Germany: A Key European Growth Market for Direct Selling Companies 🔒
Leadership Unplugged: Ryan Rogers, CEO of Mary Kay
This part of “Leadership Unplugged” series features Ryan Rogers. Ryan's first role at Mary Kay was Financial Analyst and he held several positions after that. In 2013, he became Chief Investment … [Read More...] about Leadership Unplugged: Ryan Rogers, CEO of Mary Kay
Memorable Mergers and Acquisitions in Direct Selling – Part 2 🔒
Last week we covered a group of interesting merger and acquisitions attempts. They included stories from Amway, Avon, Mary Kay, Yves Rocher, Arbonne, Pampered Chef, Vorwerk, and Jafra. We continue … [Read More...] about Memorable Mergers and Acquisitions in Direct Selling – Part 2 🔒
Memorable Mergers and Acquisitions in Direct Selling – Part 1 🔒
Global direct selling has witnessed a number of notable company merger and acquisition attempts from within or outside of the industry. Some of these attempts were successful in finalizing the deal. … [Read More...] about Memorable Mergers and Acquisitions in Direct Selling – Part 1 🔒
The Hidden Cost of Tribal Knowledge in Direct Selling
Written by Brett Duncan. Brett specializes in helping direct selling companies evolve into modern social selling models while still maintaining the culture and essence of who they are and what makes … [Read More...] about The Hidden Cost of Tribal Knowledge in Direct Selling
Why and When to Consider the Affiliate Model 🔒
Until now, several direct selling companies like 4Life, Avon, Bellame, Nu Skin, Rodan + Fields, The Beachbody Company (BODi), and USANA have either opted for the affiliate marketing model or added it … [Read More...] about Why and When to Consider the Affiliate Model 🔒