When most people hear "direct selling," their minds jump to cosmetics or nutritional supplements. That’s fair — beauty and wellness giants like Amway, Mary Kay, Avon, and Herbalife have long been the public face of the industry. But the reality is much broader. A surprising variety of products and services are offered through direct selling. Here’s a look at some other categories — and the companies behind them. Candles: PartyLite has been … [Read More...] about Direct Selling Isn’t Just About Cosmetics and Supplements 🔒
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Industry News
4Life’s R&D Department Receives International Research Excellence Award
Mary Kay Launches “K-Beauty Texture Edit”, a Special-Edition Skin Care Collection
dōTERRA “Imagine” Global Convention Unveils Bold New Wellness Innovations
Coway Brings Together More Than 11,000 Participants for the 10th Coway Run
Previous Articles on The World of Direct Selling
Longevity of Direct Selling Companies: Fact vs. Fiction🔒
“Direct sales is not a business model that can be carried on for a long time.” This is a widely accepted belief that creates hesitation both among investors considering investing in this industry and … [Read More...] about Longevity of Direct Selling Companies: Fact vs. Fiction🔒
Questions to Ask Before Stepping Into a New Market 🔒
Success in one’s home country often fuels the dreams of visionary entrepreneurs and executives to expand their direct sales business into foreign territories. However, achieving success abroad is no … [Read More...] about Questions to Ask Before Stepping Into a New Market 🔒
Independent Direct Sellers’ Earnings 🔒
Individual direct sellers’ earnings have always created a controversy. Some people strongly argue that it is not possible to make even a part-time income in direct sales, let alone a yearly six-figure … [Read More...] about Independent Direct Sellers’ Earnings 🔒
Familiarity Masquerading as Best Practices
Written by Brett Duncan. Brett specializes in helping direct selling companies evolve into modern social selling models while still maintaining the culture and essence of who they are and what makes … [Read More...] about Familiarity Masquerading as Best Practices
Avon’s 140-Year Journey: Innovation, Decline and Reinvention 🔒
Avon’s history is closely tied to the history of direct selling itself. What began in 1886 as an unexpected shift from selling books to selling perfume grew into one of the world’s best-known beauty … [Read More...] about Avon’s 140-Year Journey: Innovation, Decline and Reinvention 🔒
Leadership Unplugged: Dr. Thomas Stoffmehl, CEO of Vorwerk Group
This part of our “Leadership Unplugged” series features Dr. Thomas Stoffmehl, CEO of Vorwerk Group. Dr. Stoffmehl joined Vorwerk in 2019. He has been the Chief Executive Officer since January … [Read More...] about Leadership Unplugged: Dr. Thomas Stoffmehl, CEO of Vorwerk Group
More Than a Side Hustle: Why Direct Selling Can Help Develop the Next Generation of Entrepreneurs 🔒
Written by Susannah Schofield OBE. Susannah is the Director General of the UK Direct Selling Association. A passionate advocate for women and young people in business, Susannah was awarded an OBE for … [Read More...] about More Than a Side Hustle: Why Direct Selling Can Help Develop the Next Generation of Entrepreneurs 🔒
Direct Selling Is Great at Launching Products, We’re Terrible at Retiring Them
Written by Brett Duncan. Brett specializes in helping direct selling companies evolve into modern social selling models while still maintaining the culture and essence of who they are and what makes … [Read More...] about Direct Selling Is Great at Launching Products, We’re Terrible at Retiring Them
Q2 2026 Reviews of Eight Direct Selling Companies 🔒
We saw mixed results from the companies in the second quarter of 2026. While some of the direct sellers such as BeFra and Herbalife showed strong momentum, some others like Medifast and Oriflame could … [Read More...] about Q2 2026 Reviews of Eight Direct Selling Companies 🔒