The World of Direct Selling

Written by Dan Lundell. Dan is the President of the Sheffield Group. Dan joined Sheffield as an Executive Consultant in 2014. Since that time, he has advised over 70 direct selling companies. His work … [Read More...] about Direct Selling’s Wake-Up Call: Evolve or Fade Away

Written by Brett Duncan. Brett specializes in helping direct selling companies evolve into modern social selling models while still maintaining the culture and essence of who they are and what makes … [Read More...] about Cracking the Code: Why Direct Selling Companies Are Turning to Affiliate Programs

The fourth quarter of 2024 brought a mix of resilience, transformation, and strategic shifts for direct selling companies. While some reported growth, others, such as Medifast, faced substantial … [Read More...] about Direct Selling in Q4 2024: Wins, Losses, and Strategic Shifts

“Direct sales is not a business model that can be carried on for a long time.” This is a widely accepted belief that creates hesitation both among investors considering investing in this industry and … [Read More...] about Longevity of Direct Selling Companies: Fact vs. Fiction

This week's "Leadership Unplugged" features Gene Tipps. Gene joined Plexus in 2018 as its Chief Operating Officer. He has been the company's Chief Executive Officer since 2022. Could you tell us … [Read More...] about Leadership Unplugged: Gene Tipps, CEO of Plexus

Incentive (or, promotion) campaigns are very effective tools that expedite reaching goals if they are well-planned and well-executed. They are quite often used by direct selling companies, too. Some … [Read More...] about Planning Effective Incentive Campaigns in Direct Selling

By Melissa Soete. Melissa is a highly sought-after executive with more than 20 years of experience as an expert in field development and corporate sales and marketing management for direct sales … [Read More...] about Trust: The Non-Negotiable Foundation for Direct Sales Success – Especially in Times of Change

By Shannon Rheault, Founder of TAP – The Accountability Partners, a consultancy firm offering transformative training solutions and thoughtfully designed facilitated programs that unlock … [Read More...] about From Outdated to Outstanding: The Direct Sales Evolution

We have Jen Orlando in this “Leadership Unplugged”. Jen was with Arbonne between 2019- 2021 and returned in 2023 as Chief Growth and Innovation Officer. In the same year, she became the company’s … [Read More...] about Leadership Unplugged: Jen Orlando, CEO of Arbonne