Incentive (or, promotion) campaigns are very effective tools that expedite reaching goals if they are well-planned and well-executed. They are quite often used by direct selling companies, too. Some of them succeed but some others fall short of achieving any desired results. Are you doing your best to make good use of these programs? Let’s take a look at … [Read More...] about Planning Effective Incentive Campaigns in Direct Selling
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Industry News
Mary Kay Inspires the Next Generation of Female STEM Leaders
Plexus Worldwide Celebrates Community Volunteer and Giveback Milestones
Norwex Earns Prestigious “EWG Verified” Status for Top-Selling Products
Mary Kay Names Dr. Lucy Gildea Chief Brand and Scientific Office
Kathy Blosser Joins AdvoCare as the New VP of Supply Chain and Operations
Sharif Sayed Le-Vel’s New Brand & E-Commerce Performance Director
Previous Articles on The World of Direct Selling
Trust: The Non-Negotiable Foundation for Direct Sales Success – Especially in Times of Change
By Melissa Soete. Melissa is a highly sought-after executive with more than 20 years of experience as an expert in field development and corporate sales and marketing management for direct sales … [Read More...] about Trust: The Non-Negotiable Foundation for Direct Sales Success – Especially in Times of Change
From Outdated to Outstanding: The Direct Sales Evolution
By Shannon Rheault, Founder of TAP – The Accountability Partners, a consultancy firm offering transformative training solutions and thoughtfully designed facilitated programs that unlock … [Read More...] about From Outdated to Outstanding: The Direct Sales Evolution
Leadership Unplugged: Jen Orlando, CEO of Arbonne
We have Jen Orlando in this “Leadership Unplugged”. Jen was with Arbonne between 2019- 2021 and returned in 2023 as Chief Growth and Innovation Officer. In the same year, she became the company’s … [Read More...] about Leadership Unplugged: Jen Orlando, CEO of Arbonne
The Future of Direct Selling Engagement
Sponsored Content. Written by Greg Fink. Serving as Vice President, Global Sales at Jenkon, Greg has over 30 years of experience serving in various leadership roles within direct selling. He is … [Read More...] about The Future of Direct Selling Engagement
TikTok, Meta, X and AI: What’s a Direct Seller to Do?
Written by Brett Duncan. Brett specializes in helping direct selling companies evolve into modern social selling models while still maintaining the culture and essence of who they are and what makes … [Read More...] about TikTok, Meta, X and AI: What’s a Direct Seller to Do?
Tupperware: From Household Staple to Decline and Bankruptcy
One of the most remarkable events of 2024 in the direct selling industry was iconic direct seller Tupperware’s filing for bankruptcy. Tupperware was once synonymous with durable kitchen storage … [Read More...] about Tupperware: From Household Staple to Decline and Bankruptcy
News Roundup: Direct Selling Industry in 2024
This week’s article takes a look back at the key moments from the direct selling industry in 2024. It was a year marked by shifts, challenges, and exciting new trends. While the industry faced its … [Read More...] about News Roundup: Direct Selling Industry in 2024
In 100 Words: Looking Ahead to 2025 (Part 2)
Just like the previous year, 2024 was not an easy year and the difficulties are far from being over. I wanted to find out how some of the prominent figures of the global direct sales industry view … [Read More...] about In 100 Words: Looking Ahead to 2025 (Part 2)
25 Reminders for Direct Selling Companies in 2025
Written by Brett Duncan. Brett specializes in helping direct selling companies evolve into modern social selling models while still maintaining the culture and essence of who they are and what makes … [Read More...] about 25 Reminders for Direct Selling Companies in 2025