Written by the German Direct Selling Association (Bundesverband Direktvertrieb Deutschland e. V. – BDD). ………………… German direct selling companies are investing in artificial intelligence while keeping personal relationships at the heart of their business. Their investment in AI rose 50% in 2025 compared to 2024 according to the recent Study on the German Direct Selling Market 2026—a sign that the industry is embracing new tools to support a … [Read More...] about AI in the German Direct Selling Market – A Huge Support But No Replacement for Human Interaction
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Previous Articles on The World of Direct Selling
Sustainability in the Direct Selling Industry: A Pathway to Responsible Business🔒
In an era defined by environmental concerns and a growing awareness of collective impact on the planet, sustainability has become a key consideration for businesses across various industries. The … [Read More...] about Sustainability in the Direct Selling Industry: A Pathway to Responsible Business🔒
Great Ideas Don’t Grow Companies. Great Execution Does.
Written by Brett Duncan. Brett specializes in helping direct selling companies evolve into modern social selling models while still maintaining the culture and essence of who they are and what makes … [Read More...] about Great Ideas Don’t Grow Companies. Great Execution Does.
Direct Selling Isn’t Just About Cosmetics and Supplements 🔒
When most people hear "direct selling," their minds jump to cosmetics or nutritional supplements. That’s fair — beauty and wellness giants like Amway, Mary Kay, Avon, and Herbalife have long been the … [Read More...] about Direct Selling Isn’t Just About Cosmetics and Supplements 🔒
Longevity of Direct Selling Companies: Fact vs. Fiction🔒
“Direct sales is not a business model that can be carried on for a long time.” This is a widely accepted belief that creates hesitation both among investors considering investing in this industry and … [Read More...] about Longevity of Direct Selling Companies: Fact vs. Fiction🔒
Questions to Ask Before Stepping Into a New Market 🔒
Success in one’s home country often fuels the dreams of visionary entrepreneurs and executives to expand their direct sales business into foreign territories. However, achieving success abroad is no … [Read More...] about Questions to Ask Before Stepping Into a New Market 🔒
Independent Direct Sellers’ Earnings 🔒
Individual direct sellers’ earnings have always created a controversy. Some people strongly argue that it is not possible to make even a part-time income in direct sales, let alone a yearly six-figure … [Read More...] about Independent Direct Sellers’ Earnings 🔒
Familiarity Masquerading as Best Practices
Written by Brett Duncan. Brett specializes in helping direct selling companies evolve into modern social selling models while still maintaining the culture and essence of who they are and what makes … [Read More...] about Familiarity Masquerading as Best Practices
Avon’s 140-Year Journey: Innovation, Decline and Reinvention 🔒
Avon’s history is closely tied to the history of direct selling itself. What began in 1886 as an unexpected shift from selling books to selling perfume grew into one of the world’s best-known beauty … [Read More...] about Avon’s 140-Year Journey: Innovation, Decline and Reinvention 🔒