Sponsored Article. Promotions and incentives are powerful levers for leadership teams, but their impact depends entirely on how they are structured. When engineered intentionally, they reinforce compensation philosophy, strengthen retention, and expand field momentum. When deployed without discipline, they introduce volatility and erode margin. Sustainable growth emerges from frameworks that convert short-term activity into lasting … [Read More...] about Building Strategic Promotions and Incentives to Engineer Sustainable Growth
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Previous Articles on The World of Direct Selling
Leadership Unplugged: Sunny Beutler, CEO of Sunrider International
We have Sunny Beutler in this part of “Leadership Unplugged”. Sunny joined Sunrider in 2006, and she has been the company’s Chief Executive Officer since 2021. Could you tell us about your … [Read More...] about Leadership Unplugged: Sunny Beutler, CEO of Sunrider International
Building Belief Again: A Leadership Imperative in Modern Direct Selling
Written by Brett Duncan. Brett specializes in helping direct selling companies evolve into modern social selling models while still maintaining the culture and essence of who they are and what makes … [Read More...] about Building Belief Again: A Leadership Imperative in Modern Direct Selling
Growth Milestones in Direct Selling Companies 🔒
Numerous direct selling companies start their journeys at small offices, with a few staff, and with very limited budgets. The ease of entry into the market attracts many entrepreneurs, naturally. At … [Read More...] about Growth Milestones in Direct Selling Companies 🔒
A Page in History: The Rise and Fall of Longaberger 🔒
Those who know about The Longaberger Company will agree with me that it is one of the most interesting ventures in the history of direct selling. Beginnings In 1919, John W. Longaberger began an … [Read More...] about A Page in History: The Rise and Fall of Longaberger 🔒
Early Signs of a Failing Direct Sales Business 🔒
Both direct selling company managers and individual direct sellers share two fundamental objectives: maximizing productivity and growing business volume across their organizations. Achieving these … [Read More...] about Early Signs of a Failing Direct Sales Business 🔒
Top Global Direct Selling Stories of 2025 🔒
This week’s article looks back at the key moments from the global direct selling industry in 2025. Last year was marked by shifts, challenges, and exciting new happenings. While the industry faced its … [Read More...] about Top Global Direct Selling Stories of 2025 🔒
Direct Selling in 2024: Flat Global Sales, Shifts in Regions, Changes in Seller Profile 🔒
The World Federation of Direct Selling Associations' (WFDSA) latest global statistics report paints a picture of an industry that stabilized in 2024 after a period of contraction following … [Read More...] about Direct Selling in 2024: Flat Global Sales, Shifts in Regions, Changes in Seller Profile 🔒
New Year’s Resolutions: Talkin ‘Bout Your Reputation
Crayton Webb is the owner and CEO of Sunwest Communications, a Dallas, Texas-based public relations and public affairs firm. He also serves as principal of LuncefordWEBB Government Relations. … [Read More...] about New Year’s Resolutions: Talkin ‘Bout Your Reputation
In 100 Words: Looking Ahead to 2026 (Part 2) 🔒
2025 was not an easy year for the industry as a whole and the difficulties are far from being over. That being said, there are significant opportunities. I wanted to find out how some of the prominent … [Read More...] about In 100 Words: Looking Ahead to 2026 (Part 2) 🔒