In an era defined by environmental concerns and a growing awareness of collective impact on the planet, sustainability has become a key consideration for businesses across various industries. The direct sales industry, with its vast network of independent representatives and global reach, is no exception. In recent years, direct selling companies have recognized the importance of integrating sustainability into their operations and have taken … [Read More...] about Sustainability in the Direct Selling Industry: A Pathway to Responsible Businessđź”’
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Previous Articles on The World of Direct Selling
Great Ideas Don’t Grow Companies. Great Execution Does.
Written by Brett Duncan. Brett specializes in helping direct selling companies evolve into modern social selling models while still maintaining the culture and essence of who they are and what makes … [Read More...] about Great Ideas Don’t Grow Companies. Great Execution Does.
Direct Selling Isn’t Just About Cosmetics and Supplements 🔒
When most people hear "direct selling," their minds jump to cosmetics or nutritional supplements. That’s fair — beauty and wellness giants like Amway, Mary Kay, Avon, and Herbalife have long been the … [Read More...] about Direct Selling Isn’t Just About Cosmetics and Supplements đź”’
Longevity of Direct Selling Companies: Fact vs. Fictionđź”’
“Direct sales is not a business model that can be carried on for a long time.” This is a widely accepted belief that creates hesitation both among investors considering investing in this industry and … [Read More...] about Longevity of Direct Selling Companies: Fact vs. Fictionđź”’
Questions to Ask Before Stepping Into a New Market đź”’
Success in one’s home country often fuels the dreams of visionary entrepreneurs and executives to expand their direct sales business into foreign territories. However, achieving success abroad is no … [Read More...] about Questions to Ask Before Stepping Into a New Market đź”’
Independent Direct Sellers’ Earnings 🔒
Individual direct sellers’ earnings have always created a controversy. Some people strongly argue that it is not possible to make even a part-time income in direct sales, let alone a yearly six-figure … [Read More...] about Independent Direct Sellers’ Earnings đź”’
Familiarity Masquerading as Best Practices
Written by Brett Duncan. Brett specializes in helping direct selling companies evolve into modern social selling models while still maintaining the culture and essence of who they are and what makes … [Read More...] about Familiarity Masquerading as Best Practices
Avon’s 140-Year Journey: Innovation, Decline and Reinvention 🔒
Avon’s history is closely tied to the history of direct selling itself. What began in 1886 as an unexpected shift from selling books to selling perfume grew into one of the world’s best-known beauty … [Read More...] about Avon’s 140-Year Journey: Innovation, Decline and Reinvention đź”’
Leadership Unplugged: Dr. Thomas Stoffmehl, CEO of Vorwerk Group
This part of our “Leadership Unplugged” series features Dr. Thomas Stoffmehl, CEO of Vorwerk Group. Dr. Stoffmehl joined Vorwerk in 2019. He has been the Chief Executive Officer since January … [Read More...] about Leadership Unplugged: Dr. Thomas Stoffmehl, CEO of Vorwerk Group