This part of our “Leadership Unplugged” series features Dr. Thomas Stoffmehl, CEO of Vorwerk Group. Dr. Stoffmehl joined Vorwerk in 2019. He has been the Chief Executive Officer since January 2026. Could you tell us about your education? With my entrepreneurial family background, I studied law in Germany, completing both state examinations in Düsseldorf and later earning a PhD in European antitrust law. What fascinated me about law was learning … [Read More...] about Leadership Unplugged: Dr. Thomas Stoffmehl, CEO of Vorwerk Group
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Previous Articles on The World of Direct Selling
More Than a Side Hustle: Why Direct Selling Can Help Develop the Next Generation of Entrepreneurs
Written by Susannah Schofield OBE. Susannah is the Director General of the UK Direct Selling Association. A passionate advocate for women and young people in business, Susannah was awarded an OBE for … [Read More...] about More Than a Side Hustle: Why Direct Selling Can Help Develop the Next Generation of Entrepreneurs
Direct Selling Is Great at Launching Products, We’re Terrible at Retiring Them
Written by Brett Duncan. Brett specializes in helping direct selling companies evolve into modern social selling models while still maintaining the culture and essence of who they are and what makes … [Read More...] about Direct Selling Is Great at Launching Products, We’re Terrible at Retiring Them
Q2 2026 Reviews of Eight Direct Selling Companies 🔒
We saw mixed results from the companies in the second quarter of 2026. While some of the direct sellers such as BeFra and Herbalife showed strong momentum, some others like Medifast and Oriflame could … [Read More...] about Q2 2026 Reviews of Eight Direct Selling Companies 🔒
From Experiments to Agentic Workflows
Written by Greg Fink, Sr. Vice President of Sales at Inovara. With an extensive experience in the direct sales, gig and social selling industries, Greg helps direct selling businesses realize ROI … [Read More...] about From Experiments to Agentic Workflows
Leadership Unplugged: Anna Malmhake, Former CEO of Oriflame Cosmetics
We have Anna Malmhake in this part of “Leadership Unplugged”. Anna began her journey with Oriflame Cosmetics as a Board Member. She was the company’s Chief Executive Officer between June 2023 and … [Read More...] about Leadership Unplugged: Anna Malmhake, Former CEO of Oriflame Cosmetics
Vorwerk’s €3.6B Success Story in Direct Sales 🔒
Some say direct selling is not a business that can be sustained for many years, and some others claim it is not the 21st century’s selling model. One of the best answers to these is Vorwerk, the … [Read More...] about Vorwerk’s €3.6B Success Story in Direct Sales 🔒
The Now & Future of Executive Leadership
Written by Kate Gardner. Kate is Co-Founder of theJuice, Managing Partner of GardnerCo, and Co-Founder of C3 Executive Search. A respected direct selling executive and advisor for close to 50 years, … [Read More...] about The Now & Future of Executive Leadership
Germany: A Key European Growth Market for Direct Selling Companies 🔒
Written by the German Direct Selling Association (Bundesverband Direktvertrieb Deutschland e. V. - BDD). ………………… With €21.24 billion in annual sales, more than 900,000 sales partners and a central … [Read More...] about Germany: A Key European Growth Market for Direct Selling Companies 🔒
Leadership Unplugged: Ryan Rogers, CEO of Mary Kay
This part of “Leadership Unplugged” series features Ryan Rogers. Ryan's first role at Mary Kay was Financial Analyst and he held several positions after that. In 2013, he became Chief Investment … [Read More...] about Leadership Unplugged: Ryan Rogers, CEO of Mary Kay