Oriflame Transforms E-commerce Experience With AI-Powered Platform

Oriflame has transformed its ecommerce search experience with a robust, AI-powered platform, resulting in a 150% increase in usage of popular search terms since deployment.

With a presence in over 60 markets and support for more than 50 languages, Oriflame needed a search solution that could deliver highly relevant results to its customers, with reliable stability across disparate regions. Before implementing Lucidworks, Oriflame faced several challenges:

• Multiple languages, multiple customer segments: Oriflame needed a search solution that could seamlessly handle a vast array of languages, coping with the multitude of synonyms and search queries, and cater to the diverse needs of its global customer base, including experienced resellers and general consumers.
• Search relevancy: Oriflame’s previous Solr-based search solution led to many zero-result searches, causing frustration for customers, high search exit rates, and noticeably impacting conversion rates.
• System stability and mobile optimization: With significant seasonal variations in traffic from multiple international markets, Oriflame needed a search solution that could maintain stability and performance, especially during peak usage. They also required a solution that could be integrated effectively into their newly developed mobile app.

Lucidworks collaborated with Oriflame to efficiently manage search across multiple languages, seamlessly integrate into Oriflame’s newly developed mobile app, and maintain stability and performance even during peak usage. The impact of Lucidworks on Oriflame’s search functionality and the customer journey has been profound:

• Increased search usage: Search usage of popular terms on Oriflame’s website increased by 150% as customers find an improved customer journey with accurate results.
• Improved conversion rates: Conversion rates from search sessions have shown a steady increase after the implementation of Lucidworks, demonstrating the platform’s effectiveness in driving sales.
• Increased engagement: In a single quarter alone, over 800,000 users interacted with the search functionality, highlighting its critical role in Oriflame’s online strategy.

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