4Life announced the appointment of Mikhail Petrov as the General Manager of Eurasia. His responsibility will include all areas of sales, marketing, and operations in Russia, Kazakhstan, and neighboring markets.
Petrov enjoys more than 20 years of leadership experience in management, marketing, corporate affairs, and business development. He has extensive experience in direct selling and has managed regional operations and market development across Russia, Kazakhstan, and Ukraine.
In his new role, Petrov will continue to expand the Eurasian market and drive growth by developing and maintaining close relationships with 4Life Affiliates. He will also facilitate initiatives between executives and 4Life’s local team in Moscow to build upon the company’s established success.
Chief Sales Officer Preston Richards said, “Mikhail arrives to us with a proven track record of success in direct sales, communications, and management. I’m excited to have him lead our efforts in Eurasia, which is a market that has enjoyed great success at 4Life. We are deeply committed to moving forward in Eurasia.”
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