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Nature’s Sunshine Appoints Erich Fritz as Executive VP of Global Supply Chain

December 12, 2025 Leave a Comment

Erich_Fritz
Erich Fritz

Nature’s Sunshine Products announced that Erich Fritz has been named Executive Vice President, Global Supply Chain. Erich Fritz will report directly to Ken Romanzi, the Company’s Chief Executive Officer.

Erich Fritz brings over 40 years of executive experience in operations, supply chain, and business development, with a proven track record of driving growth, operational efficiency, and innovation at leading consumer goods companies. His leadership spans Fortune 500 organizations and entrepreneurial ventures, including Wyandot Snacks, B&G Foods, Ocean Spray Cranberries, POM Wonderful, Naked Juice, and Nabisco.

“We are thrilled to welcome Erich to our executive team,” said Ken Romanzi, Chief Executive Officer. “His deep expertise in building high-performing supply chains, along with his commitment to operational excellence, will be instrumental as we continue to transform our capabilities and expand our global footprint.”

Erich Fritz joins Nature’s Sunshine from Wyandot Snacks, where he served as Chief Operating Officer and a member of the Board of Directors, leading operational strategies to improve infrastructure, efficiency, and financial performance. Previously, as EVP and Chief Supply Chain Officer at B&G Foods, he oversaw supply chain operations for 50+ brands across nine manufacturing facilities, integrating major acquisitions and delivering significant cost reductions. At Ocean Spray Cranberries, he led manufacturing across twelve manufacturing facilities, engineering, and research and development.

Erich Fritz holds a BS in Management from St. Mary’s College of California and has been named as inventor on several patents related to food and beverage processing.

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