Mary Kay announced the appointment of Sheryl Adkins-Green as Chief Experience Officer. In this new role, Adkins-Green will support the success of Mary Kay’s Independent Beauty Consultants’ businesses through a 360-degree integrated customer experience.
Nathan Moore, President of Global Sales & Marketing, said, “Nothing matters more at Mary Kay than a rewarding experience for our Independent Beauty Consultants and their customers. Sheryl’s experience as a customer-first marketer with an emphasis on unparalleled service makes her a natural fit as our Chief Experience Officer. She’s beyond passionate about the Mary Kay opportunity, and we’re thrilled to see how her global strategy will continue to make a difference in the lives of women across the globe.”
Adkins-Green has been with Mary Kay since 2009, previously serving as Chief Marketing Officer. She will continue to lead the Global Brand Experience Division and the company’s in-house creative agency. By combining research, data analytics, and trend forecasts, Adkins-Green and her team will anticipate the needs and expectations of Independent Beauty Consultants and their customers in more than 35 countries.
Adkins-Green brings significant experience in strategic planning, business development, and corporate partnerships to her role. Prior to joining Mary Kay, Sheryl held executive positions with Alberto-Culver, Cadbury-Schweppes, Citigroup, and Kraft Foods. She received a Bachelor of Science in retailing, cum laude, from the University of Wisconsin and holds a Master of Business Administration from Harvard Business School.
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