USANA Executive Chairman Kevin Guest named the new Chairman of the Direct Selling Education Foundation (DSEF).
Over the next year, he will help guide the strategic actions of the organization, which works with the academic community to support research in direct sales-related disciplines.
For 50 years, DSEF has partnered with members of the academic community to support research and education programs. These programs expand the knowledge and understanding of the fundamental principles of direct selling. The Foundation works with more than 250 academicians in various of disciplines like entrepreneurship, marketing, ethics, sales, consumer studies, business, and economics, to develop direct selling-related academic research, case studies and teaching content.
“It is a great honor to support the Direct Selling Education Foundation through my new role,” Kevin Guest said. “I believe so strongly in the DSEF’s 50-year mission to engage and educate the public on the ways direct selling empowers individuals, supports communities, and strengthens economies worldwide. I’m excited to work with the talented DSEF staff and board members to make a difference for our industry and millions of direct sellers and their customers.”
Guest was named Chief Executive Officer of USANA in 2016, and then Chairman and CEO in 2020. During his tenure, USANA saw record growth in active customers and revenue. Kevin Guest recently transitioned from his role as CEO in July 2023 to Executive Chairman of USANA’s board. He also served as Direct Selling Association (DSA) Chairman for the past two years.
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