The Future of Direct Selling Engagement

Sponsored Content.

Written by Greg Fink.

Serving as Vice President, Global Sales at Jenkon, Greg has over 30 years of experience serving in various leadership roles within direct selling. He is passionate about helping direct sales businesses and their sales force compete by leveraging new technologies and digital sales tools.

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As more and more direct selling companies begin to recognize that most sellers really “aren’t sellers” per se, some build teams, some might be influencers, yet most are not! The one thing they all do have in common is “influence”. Direct selling businesses can use this influence through different types of rewards programs, shopping and purchasing experiences creating deeper emotional connections with both sellers and consumers. We have witnessed some direct selling companies shutter their direct selling business models and transition to simple affiliate programs and others introducing hybrid models with both social sharing and team building rewards. Existing seller networks offer significant value while introducing new reward programs that are energizing a broader range of sellers and consumers’ interests.

The Future of Direct Selling Commerce Has No Channels:

For direct sellers it’s about building a robust community that supports every stakeholder in the network – sellers, consumers, affiliates, and influencers – in a seamless, data-driven unified experience. Commerce channels are being eliminated offering major benefits to generate brand-new revenue and improving and optimizing better engagement with consumers.

Direct selling is now living in the age of the consumer being more in control than the seller. Social media is where your consumers are spending most of their time swiping through videos and images, looking for new trends, products, services and sharing their preferences.

One of the biggest initiatives for retailers in 2025 is to draw in new consumers leveraging livestream selling and social commerce. Jenkon has developed the latest in centralized direct selling livestream shopping solutions. There are many live stream shopping solutions on the market, but they operate independently compounded by each marketplace’s algorithms controlling outcomes and data.

A centralized platform incorporates direct selling, social sharing, ecommerce, consumer sentiment, streamlined checkout, and leverages existing tools that direct sellers are familiar with like replicated marketing sites used by almost all sellers. This results in an immersive experience offering unique benefits:

• Deeper brand connection. Building a social community of both sellers and consumers as live streaming events that can be run by corporate or individual sellers.
• Shoppable video. The ability to store live streaming events for periods of time prolongs access so consumers can watch past events and purchase from those events.
• No downloads, no redirects. Impulse buying with real time purchasing within the event creates a shorter journey with instant checkout without having to download an App or being redirected to another platform to purchase.
• Collecting KPI’s. Capture “first-party data” so customer metrics, tracking purchases, and attendee sentiments can all be used for more personalized and meaningful experiences.

Enhancing Engagement

Understanding the significance of segmenting different stakeholders such as consumers, affiliates, referrals, influencers, and sellers is essential for crafting effective sales strategies. Each group plays a vital role in the ecosystem of direct and social selling, and their unique characteristics and needs. Advanced software solutions enable companies to segment their network. This powerful technique allows for targeted messaging campaigns, ensuring consumers receive relevant, personalized education, information and offers.

By effectively segmenting these key groups and understanding their journey, chances are greater that your consumer will make a purchase, become a repeat consumer, and share those experiences with their friends and family, or your seller will be more engaged and satisfied, and you will retain them longer. Ultimately, such a segmented approach leads to more engaged consumers and organized and efficient sales operations, ensuring each group receives the specific tools and support they need to succeed.

A Glimpse Into the Future:

Direct sellers need to leverage the immense reach of their existing sales forces while modernizing relationship building through powerful rewards programs and commerce experiences that are personalized which is what consumers want and trust.

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