FitLine announced a new multi-year partnership with the world’s top-tier men’s tennis tour. The athletes will benefit from the FitLine products, with the brand being the new Official Sports Nutrition Partner and Official Energy Bar Partner of the ATP Tour.
The ATP Tour chose FitLine as its new Official Partner due to the shared commitment to supporting athletic performance and clean sport, both for professional and recreational athletes alike.
Pm-International’s CEO Rolf Sorg said, “Through our partnership with the ATP Tour, we are proud that our sports nutrition is now represented on one of the largest stages in global professional sports. We’re excited to connect with tennis fans worldwide and continue sharing our passion to support professional and amateur sports in the community”.
Far more than 1,000 top athletes from more than 85 disciplines and 40 nations trust FitLine dietary supplements and FitLine is the official supplier of numerous sports associations and national teams in addition to the ATP Tour, such as the German, Austrian, Polish and Canadian Ski Associations (DSV, ÖSV, PZN, ACA), the German Ice Hockey Federation (DEB), the German Cyclists Federation (BDR), the German Athletics Association (DLV), the Olympic Base Hamburg/Schleswig-Holstein (OSP), the Swiss and Luxembourg Handball Federations (SHV, FHL), the Swiss Squash Federation, the Luxembourg Basketball Federation (FLBB), the Korean Wrestling Federation (KWF) and several others.
FitLine’s premium products are developed and distributed exclusively by PM-International.
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