These country overviews offer an in-depth look at individual markets from a direct selling perspective, written by the executives of the local Direct Selling Associations. Use them as your reference point to guide your expansion plans and growth opportunities.
Argentina 🔒
With an annual sales volume of around $700 million in 2023 and around 800,000 independent resellers, Argentina is positioned as an important market globally. Read more about Argentina
Brazil 🔒
With almost 70 companies operating in Brazil and a great interest from retail and other sectors looking for an additional distribution channel, direct selling is not only growing, but it is also diversifying. Read more about Brazil
Canada 🔒
Companies entering Canada will have a good chance of success. This is backed up by the certainty of a strong regulatory framework, political stability, and robust infrastructure. Read more about Canada
France 🔒
Direct selling in France is evolving fast and with the use of social networks and digital tools, continuing to develop and keep up with the consumer trends. Read more about France
Germany 🔒
Germany is the largest direct sales market in Western Europe. Over the past ten years, it has grown steadily. The industry has evolved and recognized and exploited the potential of digitization. Read more about Germany
India 🔒
India was the 15th largest direct selling country in 2019. India moved up to the 11th spot in 2022 and is expected to be among the top 10 markets in the next few years. Read more about India
Italy 🔒
After successfully overcoming the crisis caused by the pandemic, direct sales have restarted in Italy with even more energy, also with the help of new technologies. Read more about Italy
Portugal 🔒
Direct selling industry has been present in Portugal for several decades. Direct sales in Portugal generated in 2022, a volume of 195 million Euros in retail, with more than 240,000 direct sellers. Read more about Portugal
Spain 🔒
Direct selling made its appearance in Spain in the 1920s. Since then, it has seen extraordinary development, with both national and international brands, and a wide diversification of products and services. Read more about Spain
Sweden 🔒
Direct selling attracts new generations in Sweden with the freedom, simplicity, and the entrepreneurial opportunity it offers. This makes it attractive to those looking to pursue a career. Read more about Sweden
United Kingdom 🔒
In the UK, where there has been significant growth in D2C retail, the rise of e-commerce has blurred the lines between what it means to be a D2C, direct selling or a ‘traditional’ retail brand. Read more about the UK