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The World of Direct Selling

The World of Direct Selling provides expert articles and news updates on the global direct sales industry.

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Explore Markets

Direct selling markets

These country overviews offer an in-depth look at individual markets from a direct selling perspective, written by the executives of the local Direct Selling Associations. Use them as your reference point to guide your expansion plans and growth opportunities.

Direct sales in ArgentinaArgentina
With an annual sales volume of around $700 million in 2023 and around 800,000 independent resellers, Argentina is positioned as an important market globally. Read more about Argentina

Direct sales in BrazilBrazil
With almost 70 companies operating in Brazil and a great interest from retail and other sectors looking for an additional distribution channel, direct selling is not only growing, but it is also diversifying. Read more about Brazil

Explore CanadaCanada
Companies entering Canada will have a good chance of success. This is backed up by the certainty of a strong regulatory framework, political stability, and robust infrastructure. Read more about Canada

Explore FranceFrance
Direct selling in France is evolving fast and with the use of social networks and digital tools, continuing to develop and keep up with the consumer trends. Read more about France

Direct selling in GermanyGermany
Germany is the largest direct sales market in Western Europe. Over the past ten years, it has grown steadily. The industry has evolved and recognized and exploited the potential of digitization. Read more about Germany

Explore IndiaIndia
India was the 15th largest direct selling country in 2019. India moved up to the 11th spot in 2022 and is expected to be among the top 10 markets in the next few years. Read more about India

Explore ItalyItaly
After successfully overcoming the crisis caused by the pandemic, direct sales have restarted in Italy with even more energy, also with the help of new technologies. Read more about Italy

Direct selling in PortugalPortugal
Direct selling industry has been present in Portugal for several decades. Direct sales in Portugal generated in 2022, a volume of 195 million Euros in retail, with more than 240,000 direct sellers. Read more about Portugal

Explore SpainSpain
Direct selling made its appearance in Spain in the 1920s. Since then, it has seen extraordinary development, with both national and international brands, and a wide diversification of products and services. Read more about Spain

Explore Sweden

Sweden
Direct selling attracts new generations in Sweden with the freedom, simplicity, and the entrepreneurial opportunity it offers. This makes it attractive to those looking to pursue a career. Read more about Sweden

Direct sales in UKUnited Kingdom
In the UK, where there has been significant growth in D2C retail, the rise of e-commerce has blurred the lines between what it means to be a D2C, direct selling or a ‘traditional’ retail brand. Read more about the UK

 

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Upcoming Events

Direct selling events

Direct Selling University Europe, June 3-5, 2025, Amsterdam, Netherlands

DSA Canada CONNECT 2025 Conference,  June 22-25, 2025, Kelowna, Canada

DSA Brazil 2025 National Congress, August 27, 2025, Sao Paulo, Brazil

Direct Selling University Fall 2025, October 6-8, 2025, Plano, TX, USA 

WFDSA 2026 World Congress, October 19-21, 2026, Incheon, South Korea

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