eXp Realty, a core subsidiary of eXp World Holdings, Inc., announced its official entry into South Korea, its fifth international launch of 2025, and second in Asia this year after Japan. The expansion builds on rapid agent-led momentum across Peru, Türkiye, Ecuador, and Japan.
In Korea, where traditional brokerages still rely on fixed offices and rigid hierarchies, eXp is launching with a fundamentally different platform: AI-native, borderless, and built to give agents more freedom, flexibility, and control over their future.
“Most brokerages in Korea are running on an old model, built for the boss, not the agent,” said Felix Bravo, Managing Director, International at eXp Realty. “And they’re doing exactly what they were designed to do: control agents, limit upside, and protect the hierarchy. You’ve got people putting up real numbers, doing international business from their phones, and they’re still stuck under office quotas and legacy rules. That’s not a system you fix. It’s one you replace. We’re not here to compete with that model, we’re here to end it. And to give agents a platform that finally sees them as the business.”
The launch supports eXp’s 2030 goal of reaching 50,000 productive agents outside the U.S. and 500+ productive agents in 50 countries, scaling an agent-owned model built for growth, not overhead.
Thomas Kim, an award-winning top producer in Korea’s traditional brokerage system, now leads eXp Korea with a focus on helping agents grow their businesses through innovation, mentorship, and a truly global network.
“I know what it’s like to build a career inside a traditional brokerage and how limiting that can be,” said Kim. “eXp gives Korean agents what I never had: a real chance to grow through sales, team building, stock ownership, and even global referrals. But more importantly, it’s growth that benefits them, not just the brokerage. This is a platform where the agent finally comes first.”
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