New data from the UK Direct Selling Association showed a significant increase in the average earnings of the UK’s ‘army’ of side hustlers working for companies like Avon, Ann Summers and The Body Shop.
In 2021, direct sellers earned an average of £481 per month, whereas new data shows that in 2023, the figure has increased to £833. It is the largest jump in earnings in the sector in over a decade.
40% of the 983 people who took part in the research started up in the last two years, with almost a third (29%) citing financial pressures and the rising cost of living as being behind their decision to get started.
Further trends identified in the latest Direct Selling Association (DSA) research include an increasing number of people for whom direct selling is their primary source of income, with 45% now doing it as their sole job. This represents a 22% increase compared to the previous figure.
Susannah Schofield OBE, Director General of the Direct Selling Association, said, “The historic image of direct selling may be women earning pin money for spending on inessentials, but the data shows that this is simply not the case any longer. Increasingly people are opting for this style of earning as a way to generate a more significant income but on a highly flexible basis, with significant numbers of people joining since the start of the COL crisis. A new generation of driven career-women are professionalising direct selling, building successful micro-businesses on terms that work for them, whether that be around children, or other commitments and interests.”
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