The Direct Selling Women’s Alliance (“DSWA”), the only organization solely focused on empowering women in the direct selling industry, announced a new era of enhanced services and partnerships designed to meet the evolving needs of both direct sellers in the field and corporate stakeholders.
With more than two decades of trusted leadership, DSWA is uniquely positioned to deliver the tools, training and community today’s field organizations need to thrive – offering a level of insight, integrity, and field-first focus unmatched in the industry.
“At DSWA, we’re not just responding to the business shift, we’re building alongside it,” stated Nicki Keohohou, DSWA Founder & Managing Partner. “These new services are here to ensure women in the field have everything they need to lead boldly, grow sustainably, and build compliant businesses on their own terms.”
The new offerings include scalable training, the latest digital infrastructure, wellness-focused initiatives, and expanded corporate partnerships – all designed to support personal growth, professional excellence, and stronger alignment between the field and the companies that serve them.
Over 75% of the direct selling sales force is women, so it’s no surprise they have long been the heart and soul of the industry – building trust, relationships, and opportunity from the ground up. Today, technology is amplifying that legacy, empowering women to launch and grow distributorships with greater autonomy, broader reach and more scalability than ever before.
Companies can now join DSWA as official members, gaining alignment with a mission-driven organization that champions leadership development, ethical business practices, and lasting field engagement.
“We designed this enhanced membership program to meet companies where they are and deliver what they truly need,” said Larry Zimberg, DSWA Managing Partner. “From field-aligned training and strategic mentorship to expanded visibility and customizable tools, DSWA delivers the support today’s companies need to strengthen their teams, increase sales and elevate their brand reputation.
SHARE THIS:
Leave a Reply