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By Stuart Johnson, Founder & CEO of Direct Selling News.
In recent years, the global direct selling landscape has changed dramatically—reshaped by shifting consumer behaviors, technological disruption, regulatory developments and economic forces that have no respect for borders. That’s why events like Direct Selling University (DSU) Europe matter more than ever. And I’m proud to share that DSU Europe returns for its second year—this time in Amsterdam, bringing together the boldest thinkers, most accomplished leaders and sharpest innovators from across the channel.
This is not just another event. It’s where direct selling’s next chapter in Europe begins.
Plus, registration is complimentary for all active corporate members of a direct selling company!
A Gathering Designed for Global Relevance and Regional Focus
DSU Europe 2025 will take place June 3–5, 2025, at the Hilton Amsterdam Airport Schiphol, offering unmatched accessibility to executives from across the continent and beyond. Following an invitation-only CEO Forum and Association Summit on June 3, the Main Stage sessions run June 4–5.
This event is uniquely tailored for:
- Executives of European-based direct selling companies
- Global brands with operations in Europe or the UK
- Companies that are actively exploring expansion into European markets.
In short: If Europe is part of your past, present or future strategy, DSU Europe should be on your calendar.
A World-Class Speaker Lineup
With over 25 speakers confirmed, DSU Europe 2025 will deliver deep, timely insights across every strategic and operational dimension of the business.
We’ve curated an impressive blend of European thought leaders and global direct selling experts—all focused on sharing practical strategies and powerful ideas to drive our channel forward.
You can see the full lineup of speakers here.
I will also be taking the stage to share some of my personal insights from 40 years in direct selling. It’s sure to be the most dynamic collection of direct selling thinkers and leaders in Europe all year.
Together, these individuals represent a wealth of wisdom—ranging from field-centric strategy and global brand development to emerging market dynamics, digital transformation and leadership culture.
Two Must-Attend Sessions: An AI Workshop and a Legal, Regulatory & Compliance Workshop
Beyond the main stage, DSU Europe 2025 offers two essential workshops designed to tackle some of the most pressing challenges (and opportunities) facing today’s companies.
Legal, Regulatory & Compliance Workshop
The European regulatory environment is evolving rapidly. The Digital Services Act increased scrutiny on consumer protections and a broader climate of compliance challenges, making it critical for companies to operate with confidence and clarity.
This workshop—led by top legal minds and in-house counsel—dives into:
- Regulatory frameworks unique to Europe
- Cross-border compliance concerns
- Ethical risk management
- Actionable strategies to safeguard your business model.
For any company navigating the gray areas of direct selling in Europe, this session is a must.
AI Workshop: From Buzzword to Business Tool
Artificial Intelligence has moved far beyond trend status—it’s now a core capability shaping competitive advantage. This workshop explores how AI is already transforming direct selling, with a focus on:
- Predictive analytics
- Personalization at scale
- Smarter field engagement
- Efficient decision-making
Led by tech-savvy experts both inside and outside the channel, this session offers real-world implementation insights that can make an immediate impact on how you operate and innovate.
A Complimentary, Can’t Miss Event
One of the most unique aspects of DSU Europe is that it’s completely complimentary for corporate executives and event sponsors. There is no cost to attend—but make no mistake: the value you’ll walk away with is immense.
It’s rare to find this level of educational depth, networking access and strategic insight—especially in a format that’s designed to be inclusive, generous and forward-focused.
Whether you’re a seasoned C-Suite leader or rising executive, this is your opportunity to join the conversations shaping the future of direct selling in Europe.
Why Amsterdam? Why Now?
We hosted our inaugural DSU Europe event in 2024, and the response from attendees was overwhelmingly clear: “Bring it back!” Amsterdam proved to be the perfect hub for pan-European accessibility and executive-level hospitality.
As one executive put it after attending last year’s event:
“It wasn’t just about what was said on stage—it was the conversations it sparked after.”
This kind of collaborative energy is what DSU is all about. At DSU Europe 2025, you’ll connect with peers, meet potential partners, gain clarity on challenges and leave with an expanded vision for what’s next.
Final Thoughts—and a Call to Action
For more than 20 years, Direct Selling News has served the channel as its most trusted source of strategy, insight and connection. We’re proud to bring that same commitment to Europe—a region filled with promise, progress and potential.
I personally invite you to experience what makes DSU Europe 2025 so unique.
- Learn more and register today at dsnevents.com/europe.
- Bring your executive team.
- Make the time investment.
- Be part of the future we’re building together.
We’ll see you in Amsterdam.
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