This week’s article takes a look back at the key moments from the direct selling industry in 2024. It was a year marked by shifts, challenges, and exciting new trends. While the industry faced its share of highs and lows, there were plenty of positive developments alongside the hurdles. You’ll also find a selection of standout articles from last year, chosen based on readers’ responses.
> Herbalife Names Chief Strategy Officer Stephan Gratziani New Company President
> Seldia (The European Direct Selling Association) Launches New Website
> The Body Shop at Home Closes Down
> Andreea Moldovan Appointed as Avon’s MD for Europe
> Entrepreneur David C. Chung Acquires Amare Global
> Beautycounter Founder Gregg Renfrew Returns to Company as CEO
> How Neora Beat the Government’s Pyramid Scheme Charges
> Amway Named to Forbes 2023 Largest Private Companies List
> Tupperware Opens 200th Store in India
> Zinzino and ACN Enter a Strategic Partnership in Europe
January’s Most Read Article on The World of Direct Selling:
New Numbers for a New Year
> PartyLite to Embrace a Direct-to-Consumer Model After 50 Years in Direct Selling
> Natura &Co Mulls Separation of Its Latam Division and Avon
> LifeVantage Announces Expansion of New Compensation Plan and Loyalty Program
> From Area Sales Manager to Avon CEO: Interview with Angela Cretu (video)
> Herbalife Reports Year-Over-Year Sales Growth in Q4 2023
> The Body Shop Collapses into Administration in UK
> Tupperware Signs Forbearance Agreement as It Looks Into Strategic Alternatives
> The Beachbody Company CFO Marc Suidan: Turning the Tide at Beachbody
> doTERRA Announces New CEO, President, and Chair of the Board
> Betterware Reveals New Corporate Identity: BeFra
February’s Most Read Article on The World of Direct Selling:
The Keys to a Successful Launch: 5 Steps to Consider
> Amway Reports $7.7 Billion Sales for 2023, Down 5%
> Avon’s New CEO on Franchise Stores, Social Selling and What It Means for Reps
> Natura &Co Releases 2023 Financial Results
> Mannatech Announces Retirement of Alfredo Bala and Appointment of New CEO
> The Body Shop Ceases US Operations and Files for Bankruptcy
> Natura &Co Among World’s Most Ethical Companies for 13th Year in a Row
> UK DSA Rebrands, Aiming to Become the Voice for Full Spectrum of D2C Retail
> FTC Staff Doubles Down on Rejected ‘Koscot Standard’ for Pyramiding Claims
> India: Direct Selling Industry Grew 12% in 2022-23
> CEO Laurie Ann Goldman Leads Revival of Tupperware Brands (video)
March’s Most Read Article on The World of Direct Selling:
Q4 2023 Propels Optimism Into 2024
> Grupo Boticario Grows 30%, Will Invest R$5 Billion
> Young Living Honored by US DSA’s Awards for Its ‘Make a Shift’ Campaign
> eXp Realty Names Leo Pareja as Chief Executive Officer
> How Avon’s New CMO Plans to Modernize the 137-Year-Old Beauty Brand
> Herbalife Appoints Troy Hicks as the New COO
> Direct Sellers Association of Canada Unveils New Brand and Website
> Beautycounter Founder Gregg Renfrew Buys Back the Company
> WWD Beauty Inc’s 2023 Top 100 Beauty Companies
> Nature’s Sunshine Releases 2023 Impact Report
> Charting New Paths: Mannatech Expands Into Thailand
April’s Most Read Article on The World of Direct Selling:
Direct Selling Models Embrace AI in 2024
> Pampered Chef Names Nevena Srebreva as New Chief Executive Officer
> Vorwerk Group Reports EUR 3.2 Billion Total Revenues in 2023
> Betterware de Mexico Expands to the U.S. Market
> MLM Earnings: Herbalife Arresting Slide, Nature’s Sunshine Growing, USANA Swooning
> Advocare Names Christina Helwig First Female CEO
> doTERRA ‘Rightsizes’ Workforce, Unloads 7% of Employees
> UK DSA Director General: What Startup Businesses Can Learn From D2C
> Sabika Jewelry Winding Down Its Operations After 23 Years
> Medifast Launches $30 Million Marketing Campaign
> Norwex Celebrates 30th Anniversary
May’s Most Read Article on The World of Direct Selling:
First Quarter of 2024 in Direct Selling
> Tupperware Products Made Available at Macy’s Stores
> Zinzino Seeks Acquisitions in the US and Asia
> PM-International Reports US$3 Billion Sales in 2023
> Plexus Worldwide Appoints Ashley Hower as Chief Marketing Officer
> US DSA Announces 2024 Business, Technology, and Partnership Award Winners
> Pruvit Founders Approve Reacquisition of Company
> Tupperware Closes Doors of Only Remaining US Factory
> Amare Global Appoints Asma Ishaq as Chief Executive Officer
> The Body Shop Owes Natura Millions in Unpaid Bills
> India Top Priority Market for Oriflame, to Onboard One Million Partners in Five Years
June’s Most Read Article on The World of Direct Selling:
15 Principles for Developing Your Independent Sales Force
> Seint Transitions From Direct Selling to Affiliate Model
> New Study: Direct Selling Delivered $111 Billion Impact to the U.S. Economy
> How Beautycounter Fell Apart, Sinking Almost $700 Million With It
> Rodan + Fields Announces New Path to Growth
> Herbalife Optimistic About Great Potential in China
> Natura &Co to Spin off Avon International by End of the Year?
> Avon’s CEO on Breaking 137 Years of ‘Omnichannel Virginity’
> Mary Kay Marks 60 Years of Annual Dallas Seminar, 14,000 Consultants Convene
> Young Living Celebrates 30th Anniversary
> Nu Skin Ranked World’s No.1 Company for Beauty and Wellness Device Systems
July’s Most Read Article on The World of Direct Selling:
In 100 Words: The Most Crucial Step to Regain Success
> Herbalife Reports $1.3 Billion Sales in Q2, Down 2.5%
> ‘Amway Care’ Marks Three Years as 800+ Employees Serve 28 Non-Profits
> LifeVantage Announces Enhancements to the Customer Loyalty Program
> Medifast’s Revenues Declined 43% in the Second Quarter
> PM-International Announces Three Executive Appointments
> Avon Products, Inc. Files for Chapter 11 Bankruptcy
> Nu Skin’s Q2 Sales $439 Million, Down 12%
> Natura &Co Reports 5% Sales Increase in the Second Quarter
> Mary Kay Again Named World’s #1 Direct Selling Brand of Skin Care and Color Cosmetics
> The Reasons Behind the Rebranding of Tupperware
August’s Most Read Article on The World of Direct Selling:
Second Quarter in Herbalife, Medifast, Natura &Co, Nu Skin, and USANA’s Numbers
> WFDSA Releases 2023 Annual Global Industry Statistics
> Leading Direct Selling Markets Worldwide in 2023
> Amway Targets India as Top 3 Market in 5 Years
> Aurea Completes Deal to Buy The Body Shop, UK Stores to Stay Open
> Tupperware Files for Bankruptcy Amid Declining Sales and Growing Competition
> Mary Kay Expands Into Kyrgyzstan
> Nature’s Sunshine Names Kevin Fuller Global Chief Marketing Officer
> LifeWave Celebrates Reaching $370M Revenue in 2023 and Opening of Global HQ
> Seldia Officially Launches Its 2024-2029 Manifesto
> More Than 5,500 Direct Sellers Participated in US DSA’s ‘Social Media Day: Field Edition’
September’s Most Read Article on The World of Direct Selling:
Why and When to Consider the Affiliate Model
> Amway Appoints 30-Year Veteran Michael Nelson as New CEO
> Arbonne Names Lori Burgher Chief Marketing and Growth Officer
> PM-International Announces Major Investments in the Americas
> Natura &Co to Sell Products on the E-Commerce Platform Mercado Libre
> Bella Grace Launches a Platform Offering a Curated Lineup of Live Video Trainings
> Tupperware Announces Forming New Company, Withdrawal From Some Countries
> BeFra (Betterware) Third Quarter Sales Up 7%
> Thirty-One Gifts Announces Closure After 21 Years of Business
> Why Some Multi Level Marketers Are Ditching the MLM Model?
> Herbalife Reports Q3 Results, Sales in Line With Expectations
October’s Most Read Article on The World of Direct Selling:
Global Direct Selling: A Review of Growth, Decline, and Market Dynamics
> Amare Global Appoints New Executives
> Natura &Co Reports R$6 Billion Revenue in Q3, Up 17% From Last Year
> Vorwerk Continues Global Expansion, Invests in Asia-Pacific
> The Neora Story: From Napkin Sketch to Skin Care Empire
> Avon’s CEO Kristof Neirynck: We Need to Modernize the Sales Strategy
> New Image International Celebrates 40th Anniversary
> Direct-to-Consumer Companies Pivot as Consumer Habits Change
> Univendita (DSA Italy) Members Reach EUR 754 Million Turnover in the First Half of 2024
> LR Health & Beauty Reports EUR 70 Million Sales in the Third Quarter, Up 7%
> Tupperware Sold to Creditor-Backed Party Products LLC in Bankruptcy Deal
November’s Most Read Article on The World of Direct Selling:
Direct Sales Is Our Past, Present and Future
> Natura &Co Studies Options for the Avon Operations Outside of Latin America
> Amway to Build First Organic Farm in China
> The Avon Company to Launch a New Commission Structure in 2025
> PM-International Announces Records at Its Leadership Event in Berlin
> Tastefully Simple to Launch New Year with New Business Model
> Mary Kay Champions Global Water Stewardship and Ocean Conservation
> Turkish Direct Selling Industry Reaches USD 550 Million Volume in 2024
> Doug DeVos: We Aim to Become a Company That Can Stand for 100 Years to Come
> USANA Announces Acquisition of Hiya Health Products
> AI, Omnichannel, Social Commerce: Inside the 2024 D2C Transformation
December’s Most Read Article on The World of Direct Selling:
25 Reminders for Direct Selling Companies in 2025
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Hakki Ozmorali is the Founder of WDS Consultancy, a management consulting and online publishing firm in Canada, specialized in providing services to direct selling firms. WDS Consultancy is the publisher of The World of Direct Selling, global industry’s leading weekly online publication since 2010. Hakki Ozmorali is an experienced professional with a strong background in direct sales. His work experiences in direct selling include Country and Regional Manager roles at various multinationals. You can contact Hakki here.
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