• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

The World of Direct Selling

The World of Direct Selling provides expert articles and news updates on the global direct sales industry.

  • Home
  • Free Newsletter
  • Advertise With Us
  • About
  • Contact Us

Rodan + Fields Announces Dimitri Haloulos as New CEO & President

March 22, 2021 Leave a Comment

Rodan + Fields announces that Dimitri Haloulos, has been selected as the company’s next Chief Executive Officer and President. Haloulos, formerly Rodan + Fields Chief Growth Officer, will succeed Diane Dietz. Dietz has led the company during her five years as CEO + President. Haloulos and Dietz will partner together to ensure a seamless transition through the end of April.

Haloulos has an MBA from Indiana University and a Bachelor of Science degree from West Point. He served as an officer in the United States Army. He has held leadership positions with Procter & Gamble, Albertsons, and Safeway. Haloulos has over 20 years of omni-channel experience in the consumer-packaged goods and retail space. He joined Rodan + Fields in January 2020 as the Chief Growth Officer. Prior to Rodan + Fields, Haloulos served as the CEO of BevMo! for four years, leading the transformation of the West Coast’s leading specialty beverage retailer.

“On behalf of our Board of Directors, Kathy and I want to thank Diane for her countless contributions,” said Dr. Katie Rodan, co-founder of Rodan + Fields. “We are excited to bring Dimitri on as our new leader. His track record of innovating companies and his passion for the direct selling channel made him the unanimous choice of the Board to be our next CEO.”

SHARE THIS:

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Upcoming Events

Direct selling events

Direct Selling University Europe, June 3-5, 2025, Amsterdam, Netherlands

DSA Canada CONNECT 2025 Conference,  June 22-25, 2025, Kelowna, Canada

DSA Brazil 2025 National Congress, August 27, 2025, Sao Paulo, Brazil

Direct Selling University Fall 2025, October 6-8, 2025, Plano, TX, USA 

WFDSA 2026 World Congress, October 19-21, 2026, Incheon, South Korea

Explore direct selling in the world
Leadership Unplugged

Search Within the Site

Article Archive

Copyright © 2025 · WDS Consultancy