U.S. Direct Selling Association voted unanimously to name 4Life President and CEO Danny Lee as the new Chairman of the Association.
As DSA’s Chairman, Lee will represent the interests of more than 100 member companies who account for 8 million direct sellers and 45 million customers throughout the U.S..
DSA’s new Vice Chairs for 2023−2024 are announced as Cindy Monroe, Founder of Thirty-One Gifts; and Founder, CEO, and Chairwoman of SeneGence International Joni Rogers-Kante.
In 2017, Danny Lee was among the first industry executives to ensure funding for the development of the Direct Selling Self-Regulatory Council (DSSRC). This initiative, administered by BBB National Programs, ensures fairness for direct sellers by promoting best practices and accountability.
Lee also sits on the Ethics Committee of the World Federation of Direct Selling Associations (WFDSA).
4Life Chairman David Lisonbee said, “Danny’s assignment as DSA Chairman is a great honor and great responsibility. 4Life is proud to accept this leadership role in support of a channel that offers world-class products and opportunities to people here and around the world.”
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