Zinzino announced the acquisition of the distributor database and associated customer register, inventory, and IP rights of US-based direct sales company Bodē Pro through an asset acquisition.
Bodē Pro is a global direct sales company in the health segment, operating primarily in North America and Japan. Its brand portfolio offers a range of innovative products in the health and wellness sector.
The business has a total annual turnover of approximately USD 7 million. The collaboration with Zinzino is expected to add growth through the synergies that arise in the joint networks, combined with Zinzino’s test-based product concept and Bodē Pro’s innovative product range. Profitability through the transactions will thus be able to develop well by utilizing Zinzino’s existing technical platform and organization.
The partnership will also accelerate Zinzino’s expansion in Japan, one of the most sought-after markets in the direct sales industry. Approximately 55% of Bodē Pro’s total revenue currently comes from the Japanese market.
According to the asset purchase agreement, Zinzino will pay a fixed purchase price of USD 2 million upon completion, of which 50% will be settled through newly issued Zinzino shares. In addition, there will be a deferred purchase price of USD 0.4 million and additional purchase prices based on future sales development, which at maximum outcome may amount to USD 3.6 million.
“Individualized advice and tailored solutions are the future, and not just in health and wellness,” says Dag Bergheim Pettersen, CEO of Zinzino. Together with BK Boreyko, CEO and founder of Bodē Pro, we have many years of combined industry experience and everything it takes to drive the modern, personalized shopping experience through direct sales.
Bodē Pro’s clinically studied product formulations will now integrate into the Zinzino portfolio. “Every great leader’s responsibility is to place their team in the best environment for growth and success. In my 25 years as a CEO, in today’s marketplace, there’s not a better opportunity than Zinzino to accomplish that!’, said Boreyko.