The Direct Selling Education Foundation (DSEF) released its Economic Impact Report.
This new study quantifies the annual economic impact of direct selling activity on the U.S. economy, and was conducted by Professor Robert A Peterson, John T. Stuart III Centennial Chair in Business Administration at the McCombs School of Business, The University of Texas at Austin. It shows the direct selling industry contributed:
- $111.4 billion to the U.S. economy in 2022, an increase of $28.3 billion from 2016 (a 34% increase).
- $15.5 billion in tax revenue to federal, state and local governments, an increase of $4.9 billion (a 46% increase) from 2016.
The $111.4 billion economic impact consisted of:
- The Direct (retail sales) Effect of direct selling, $40.5 billion
- The Indirect (upstream or supply chain) Effect of direct selling, $31.0 billion, and
- The Induced (downstream or household) Effect of direct selling, $39.9 billion
Joe Mariano, President of Direct Selling Association and DSEF, SAID, “The impact of the channel continues to grow as people engage with direct selling companies to earn supplemental income, pursue entrepreneurial opportunities and enjoy great products and services. The channel is definitely hidden in plain view.”
DSEF Executive Director Gary Huggins noted, “It is extremely important to engage leading independent scholars and field experts as we seek to advance an understanding of the direct selling channel and its impact on the U.S. economy.”
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