On March 18-19, Seldia’s 9th European Direct Selling Conference brought together industry leaders, top direct selling companies, and associations in Brussels for two days of insightful discussions and collaboration.
The conference commenced with the Astra Awards Ceremony, honoring leading direct selling companies and direct selling associations (DSAs) for their exceptional contributions in three key categories: positive impact, continued education and upskilling, and communication and outreach.
Astra Award Winners
Positive Impact Award Winner: Amway
Finalists: Avon, Lifeplus International and Nu Skin
Continued Education and Upskilling Award Winner: Avon
Finalist: Mary Kay
Communication and Outreach Award Winner: The Baltic DSAs
Finalists: Avedisco (DSA Italy), Fédération de la Vente Directe (DSA France)
This year’s event ushered in a new era for Seldia, with Beatrice Nelson-Beer, Chairperson of Seldia officially opening the Conference with a plenary speech. Reflecting on the event, Beatrice Nelson-Beer commented, “The conference provided an invaluable opportunity for industry leaders, members, and advocates to unite in shaping the future of direct selling. It is crucial that we continue to drive innovation, strengthen the sector for long-term growth, and evolve to ensure a thriving industry across Europe and beyond.”
A highlight of the conference was the keynote speech by Isabelle Pérignon, Director for Consumers in the Directorate-General Justice and Consumers at the European Commission. She provided key insights into the EU Commission’s plans to bring clarity and legal certainty to influencer marketing within the existing regulatory framework.
The conference’s dynamic program also featured a compelling session by internationally recognized innovation and digital economics expert, Professor Thierry Rayna, who discussed the shift from traditional consumers to ‘prosumers’. Additional highlights included a CEO panel discussion, an expert-led session on recruitment and retention strategies and exploring how technological advancements are shaping the future of direct selling.
Imelda Vital, Executive Director of Seldia, added, “The success of the 9th European Direct Selling Conference reaffirms Seldia’s commitment to driving the industry forward through collaboration, innovation, and strategic dialogue. As the direct selling sector continues to evolve, Seldia remains dedicated to advocating for a sustainable and progressive industry across Europe.”
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