Sunrider announced the appointment of Vallen Blackburn as Chief Financial Officer (CFO).
Vallen Blackburn brings more than two decades of global finance and operations leadership across public and private companies. He is known for building high-performance teams, modernizing financial systems, and aligning strategy, execution, and accountability to drive profitable growth.
Before joining Sunrider, Vallen spent eight years at Nature’s Sunshine Products, advancing through multiple senior roles, including Vice President of Global FP&A, Division CFO (North America & Synergy), and Vice President & General Manager of Latin America. There, he led international finance teams across APAC, Europe, and the Americas; implemented enterprise planning discipline; and partnered cross-functionally on pricing, mix, and cost-to-serve improvements—contributing to corporate margin expansion and restoring growth in key markets.
Earlier in his career, Vallen held leadership posts at multinational manufacturers including Danaher (Division Finance Leader, Dental Specialty Products); Exelis (Division Finance Leader; now part of Harris); HZO (Corporate Controller); ITT (Regional/Worldwide Controller roles); and Eaton (Asia Pacific and plant finance leadership).
“Vallen brings deep experience leading global finance organizations within complex manufacturing and consumer businesses. His strategic discipline and track record of operational excellence will help power Sunrider’s next chapter of growth,” said Sunny Beutler, CEO of Sunrider.
Vallen Blackburn holds an MBA in Accounting & Finance from the University of Utah and a Bachelor of Arts from Brigham Young University, is a CPA credential holder, and is Lean/Six Sigma Green Belt certified.