4Life has named Preston Richards as the company’s Senior Vice President, Global Markets – Europe and the Americas.
Richards joined 4Life in 2010 as Director of Southeast Asia. Then, he served as the Vice President of Europe and North Asia, and Vice President of Europe, India, and New Zealand.
His responsibilities at its new role as Senior Vice President includes overseeing growth in each region. He will be collaborating with general managers, communicating with Affiliates, and strategizing ways to improve 4Life’s regional footprints.
Maja Galicia, Preston Richards’ longtime colleague at 4Life headquarters, will continue to support him in her new role as Manager, Global Markets – Europe and the Americas. Richards said, “Maja is outstanding. She is instrumental in the overall success of 4Life markets. There is no responsibility too big or difficult for her. She’s dependable, loyal, and, just as importantly, a passionate leader. I’m really excited to see her personal and professional growth.”
Richards has more than 27 years of experience in the direct selling industry. In 1992, he graduated from Brigham Young University with a degree in Marketing Communications.
4Life President and CEO Danny Lee commented, “Preston brings teamwork, coordination, communication, determination, and focus to the 4Life team. He’s great to work with and has a good sense of what it takes to sustain and motivate a team. We’re excited for him to take on this new role.”
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