Full Glass Wine Co. announced the acquisition of two innovative wine brands, Splash Wines and Scout & Cellar.
These strategic acquisitions mark a significant expansion of Full Glass Wine Co.’s portfolio, completing five brand acquisitions in just over a year. This rapid growth positions the company to surpass $125 million in revenue by 2024 and forecasts $185 million by 2025.
Over the past 18 months, Full Glass Wine Co. has solidified its reputation as a leader in the DTC wine industry with its acquisitions of Winc, Wine Insiders, and Bright Cellars. The addition of Splash Wines and Scout & Cellar now further strengthens its DTC model.
“We recognized that both Splash Wines and Scout & Cellar have strong, passionate followings and bring unique offerings to the market,” said Neha Kumar, Co-Founder and COO of Full Glass Wine Co. “These beloved brands have the potential to reach even greater heights, and we are excited to provide them with the resources and support they need to succeed. Our DTC approach allows us to directly connect with consumers, offering curated selections and tailored recommendations that enhance the wine-buying experience.”
Full Glass Wine Co. plans to integrate Splash Wines and Scout & Cellar by leveraging its expertise in the DTC space, shared marketing services, and advanced algorithms to optimize wine recommendations and deepen personalization. The brands will maintain their distinct identity and approach while benefiting from Full Glass Wine Co.’s centralized resources.
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