USANA announced the extension of its partnership with the world-famous Jamaica Bobsleigh and Skeleton Federation (JBSF) through two additional Olympic cycles. USANA will continue providing high-quality nutritional products to support the team’s training and performance, while the USANA logo will be featured on the team’s bobsled, helmets, and racing suits.
At the highest level, every detail matters,” said Todd Hays, Jamaica Bobsled team head coach. “The rigors of the sport demand not only relentless training and mental resilience, but also precise, science-backed nutrition. It’s the fuel that powers peak performance, accelerates recovery, and gives athletes the edge when it matters most.”
USANA and the JBSF first began their partnership in early 2024, and in November of this year, the Federation reached new heights when the 4-man bobsled team earned its first-ever gold medal at an international event, taking the top podium spot at the North American Cup in Whistler, Canada.
“I am beyond excited to see our partnership with the JBSF extended,” said Brent Neidig, USANA’s chief commercial officer. “This collaboration reflects USANA’s commitment to supporting dedicated, high-performing athletes across all disciplines. The JBSF exemplifies perseverance, discipline, and a drive for excellence—values that align closely with our own. We are proud to provide the team with the trusted nutrition they need as they prepare for the upcoming Olympic Games, and we look forward to supporting their continued success in the years ahead.”