Nature’s Sunshine Products announced that Sarah Crockett has been named Global Chief Marketing Officer, effective October 30, 2023.
The new Global CMO Sarah Crockett is a seasoned marketing executive with over two decades of experience in high-performance organizations. The company said her in-depth experience building lifestyle brands, driving digital and omni-channel strategies will be instrumental in helping Nature’s Sunshine take their global strategies to the next level.
Crockett joins Nature’s Sunshine from VF Corporation where she was the Global Chief Marketing Officer of Dickies, an iconic lifestyle brand with sales nearing a billion dollars. Prior to that, she was the Chief Marketing Officer at Backcountry.com and Burton Snowboards, where she led rebranding and customer acquisition strategies targeting outdoor enthusiasts across multiple channels. Earlier in her career, she held senior marketing positions at REI, Vans, Lucky Brand, and Von Dutch.
“We’re excited to have Sarah join this next phase of our journey, as we move to become the nutritional supplement company of the future,” said Terrence Moorehead, President, and Chief Executive Officer. ” Her proven track record of building strong brands, driving growth, and growing next-generation consumers will play an important role in our global business.”
Sarah Crockett holds a Bachelor of Science in Business Administration from California State University of Los Angeles and currently serves on the Board of Directors for Stance and Rumpl.
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