Thermomix, manufacturer of the all-in-one Wi-Fi-connected cooking appliance, the TM6®, announced that Julie Cabinaw has been named Head of Marketing for the US.
The company said Cabinaw will lead core marketing functions as well as strategic marketing initiatives in her new role. She will oversee the fields like brand, customer, field, and digital marketing as well as culinary and recipe development.
Julie Cabinaw joins Thermomix USA’s leadership team effective immediately. She will report to Fredrik Lundqvist, CEO for the U.S. and Canada as the company is set to move its headquarters from Thousand Oaks, California to Dallas, Texas by the end of the year.
“The Thermomix brand offers home and professional cooks alike the opportunity to create meal experiences that delight the palate and bring people together. We sought a leader to drive insights and momentum in our growing US and Canadian markets,” says Fredrik Lundqvist, CEO of Thermomix USA.
Cabinaw brings Thermomix a unique combination of food & beverage, direct sales, marketing, and technology experience. In her prior roles, Cabinaw was known for disruptive innovations in marketing and field support. Most recently, Cabinaw was Vice President of Digital Experience & Marketing at Tastefully Simple.
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