Betterware de Mexico announced appointment of Karalee Mora as the Chief Executive Officer of JAFRA USA.
Mora joins Betterware with 18 years of experience in direct selling. She acquired extensive knowledge of the industry in senior marketing positions at companies such as doTERRA and Perfectly Posh. Most recently, she served as Senior Vice President Marketing at Perfectly Posh. At Perfectly Posh, she managed a multi-million-dollar marketing budget; effectively prioritizing and allocating resources including ensuring investments delivered an appropriate return.
Luis G. Campos, Executive Chairman of the Board, said, “Karalee is the right leader for JAFRA USA, given she possesses extensive knowledge of the direct selling industry. We look forward to benefit from her leadership and knowledge, which we expect to position JAFRA USA for strong growth.”
JAFRA USA will maintain its focus on mirroring JAFRA Mexico’s business model to improve its fundamentals, transferring successful strategies and improving significant inefficiencies that existed prior to the Betterware acquisition made in late 2021. Mora’s leadership is expected to be instrumental in delivering on the objective to achieve breakeven results by mid-2023. She will also lead the initiatives including expanding company’s demographic reach in the USA from its current focus on the Hispanic market.
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