Spain have become the first Oriflame market to offer a personalised solution to brand partners and consumers for their unique nutritional needs. This solution is being offered under Oriflame’s popular Wellosophy brand.
This new dietary supplement seeks to build on the popularity of the Wellness Pack sold by Oriflame, by generating a bespoke solution for each customers’ personal needs.
Chief Commerical Officer Niclas Palmquist said, “Oriflame’s new personalised nutrition offering enhances our friend-to-friend recommendation model by now empowering our brand partners with an expert-designed recommendation algorithm. This digital tool is akin to insider knowledge about the best combination and recommendation of supplements for each unique individual, regardless of their gender, age or lifestyle. Oriflame now offers a huge number of solutions for different health and wellbeing needs.”
To receive a personalised recommendation, consumers gothrough an online nutritional assessment to gather detailed information about diet, lifestyle and health goals. After completing the assessment, the data is analysed using advanced algorithms. This analysis identifies potential nutritional shortfalls that may benefit from supplementation, and evaluates how lifestyle factors and health goals affect overall health and nutritional needs. Based on the assessment results, a personalised recommendation for a daily supplement pack is provided.
The new personalised solution is put together immediately after ordering and is delivered to customers within days. Supplementation is simplified with convenient pre-packaged daily doses, eliminating the hassle of managing multiple supplement bottles and remembering doses.