Betterware de Mexico (“Betterware”) has expanded to the U.S. market as Betterware U.S. The brand will have its new office headquarters located in Dallas, Texas.
International expansion is one of the cornerstones of Betterware’s growth strategy and the U.S. launch coincides with the company’s multi-year period of consistent, organic growth, the company said.
The decision to expand into the U.S. was a natural choice for Betterware due to its proximity to Mexico, and an untapped customer base that already has some familiarity with the brand. The company thoughtfully chose Dallas as the home for its U.S. headquarters because of the city’s superior distribution network and access to Texas’ growing talent pool. Betterware’s Global CEO Andres Campos believes the U.S. expansion is key to unlocking company’s further growth.
“For more than 29 years, we’ve succeeded in providing value and quality in the consumer products we make, only constrained by our geographical location,” said Campos. “Our industry knowledge reinforces our belief that U.S. consumers will continue to seek out well-designed products to simplify their lives.
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